Sydney Braddock
Courtenay,BC
Summary
Strategic-Thinker, Solution-Finder, Operations Optimizer and Results Based Email/SMS Marketer.
Overview
2
2
years of professional experience
Work History
Freelance Email Marketer
Washclub
Queens, NY
10.2023 - Current
- Developed and implemented email marketing campaigns to increase customer engagement and revenue.
- Created and optimized email content for increased click-through rates, open rates and revenue.
- Monitored key performance metrics such as open rate, click-through rate, bounce rate, unsubscribe rate.
- Performed A and B testing of subject lines, copywriting, visuals and call-to-action buttons.
- Managed email automation tools with Klaviyo.
- Created high quality visual designs that are both aesthetically pleasing and intuitive for users.
- Created engaging copy that follows email and SMS best practices.
- Set up email campaigns and automations within multiple ESP's.
Email Marketing Specialist
Flowium
Staten Island, NY
09.2022 - Current
- Developed and implemented email marketing campaigns to leverage revenue growth and customer engagement.
- Created and optimized email content for increased click-through rates, open rates and revenue.
- Worked closely with clients to implement strategies for individual businesses, while using best practices to ensure high performance.
- Monitored key performance metrics such as open rate, click-through rate, bounce rate, unsubscribe rate.
- Performed A and B testing of subject lines, copywriting, visuals and call-to-action buttons.
- Managed email automation tools such as MailChimp and Klaviyo.
- Managed SMS campaigns and automations in tools such as Klaviyo, Postscript and Attentive.
- Researched new technologies and industry trends related to email marketing best practices.
- Worked closely with design, copy and technical teams to develop creative concepts for emails that meet branding objectives.
- Audited existing email and SMS strategies for clients to improve KPI's and overall success.
Digital Content Manager/Office Manager
Comox Valley Acupuncture & Traditional Chinese Medicine
Courtenay, BC
11.2021 - Current
- Executed social media campaigns across various platforms, being mindful of branding practices.
- Devised digital media strategies to optimize reach and engagement with content.
- Created graphics and captured original photography to develop visual assets for content.
- Interacted with users and followers across digital platforms to encourage dialogue.
- Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content.
- Formatted articles, blogs and landing pages for ad campaigns and promotional content.
- Studied industry best practices for SEO and content strategy.
- Expanded customer base by successfully emailing prospects to enhance conversion rates.
Education
Bachelor of Arts - Marketing
Saint Mary's University
Halifax, NS06.2019
Certificate - Hospital Unit Clerk
North Island College
Campbell River, BC05.2021
Certificate - Deaf Studies/American Sign Language
Nova Scotia Community College
Dartmouth, NS06.2018
Skills
- Market trend analysis
- Social media management
- Marketing strategy
- Brand development and awareness
- Lead generation
- Google Analytics
- Search engine optimization (SEO)
- Online marketing and advertising
- Friendly, positive attitude
- Canva specialist
- Copywriting, editing and review
- Consistent brand messaging
- Content development
Languages
English
Native/ Bilingual
French
Professional
American Sign Language
Full Professional
Timeline
Freelance Email Marketer
Washclub
10.2023 - Current
Email Marketing Specialist
Flowium
09.2022 - Current
Digital Content Manager/Office Manager
Comox Valley Acupuncture & Traditional Chinese Medicine
11.2021 - Current
Bachelor of Arts - Marketing
Saint Mary's University
Certificate - Hospital Unit Clerk
North Island College
Certificate - Deaf Studies/American Sign Language
Nova Scotia Community College
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