Shelly Mahy
Bridgetown, Barbados
Summary
Talented professional with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.
Overview
6
6
years of professional experience
Work History
Brand Manager
Massy Distribution Ltd
Barbados
01.2019 - Current
- Developed and implemented successful marketing strategies for a new brand.
- Conducted market research to identify target customer segments, preferences, and trends.
- Analyzed competitors' brands and products to develop unique positioning for the company's offerings.
- Worked with creative teams to design logos, packaging designs, advertisements, digital experiences and more.
- Managed budgets for all marketing activities including advertising spend, events sponsorships and promotional giveaways.
- Collaborated with sales teams on product launches, promotions and pricing strategies.
- Developed partnerships with influencers in relevant industries to promote the brand's message through their channels.
- Created launch plans that included strategic objectives, tactics for execution, timelines for completion and budget allocation.
- Evaluated existing processes related to branding efforts to ensure they are efficient and effective.
- Oversaw the production of branded merchandise such as apparel items or promotional items.
- Directed internal teams on how best to represent the brand in communications both internally within the organization as well as externally with partners or customers.
- Maintained up-to-date knowledge of industry trends so that changes can be incorporated into branding activities accordingly.
- Assessed performance of current campaigns against goals set at beginning of projects; adjusted strategy if needed.
- Analyzed market trends, customer requirements and competitive strategy to identify opportunities for increasing customer and business value.
- Oversaw and developed strategic marketing and promotional plans for new product roll-outs.
- Collaborated with team to forecast based on sales and product profitability.
- Maintained budget to consistently keep within monetary parameters.
- Planned, developed, and led negotiation of key business partnerships.
- Designed sales-driven programs and promotions to facilitate team objectives.
- Recommended product changes to enhance customer interest and maximize sales.
- Trained successful business development personnel to optimize marketing performance and learn industry.
- Leveraged customer and industry trends to shape successful solutions and approaches.
- Strengthened branding initiatives by coordinating annual events to maximize outreach.
- Strategically devised customer approaches, meeting sales objectives, and capitalizing on emerging opportunities.
- Developed strategies for product positioning and pricing based on market analysis.
- Assisted in developing visual displays for stores according to corporate guidelines.
- Conducted regular visits to stores in order to monitor stock levels, customer service standards and employee engagement.
- Prepared reports on sales figures, inventory levels, customer feedback, for senior management review.
- Designed floor layouts, product displays and shelving layouts to maximize sales and influence customer purchasing habits.
- Tracked sales trends and recommended adjustments to maximize departmental profitability.
- Placed prices and descriptive signage to enhance displays and promote items.
- Developed pricing promotions and markdowns to meet sales and margin targets.
Education
Bachelor of Arts - English Literature
University of The West Indies
Cave Hill Campus10-2005
Skills
- Budget formulation
- Campaign Planning
- Brand positioning
- Sales monitoring
- Supply Chain Management
- Growth tracking
- Partnership Building
- Internal Communications
- Marketing Communications
- B2B Sales
- Product positioning
- Sales Support
- Market Analysis
- Marketing expertise
- Promotional planning
- Brand strategy
- Sales Tracking
About Me
- Mother of an 11 year old son
- Avid Reader
- Water Baby - active particpant in anything Beach related
Timeline
Brand Manager
Massy Distribution Ltd
01.2019 - Current
Bachelor of Arts - English Literature
University of The West Indies
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