SHAUN ALEONG
St.James,Barbados
Summary
Dynamic leader with a proven track record at the Unicomer Group, adept in strategic planning and commercial strategy implementation. Excelled in driving growth, achieving a 9% product margin increase through innovative pricing strategies. Skilled in building relationships and coaching teams, demonstrating strong leadership and critical thinking.
Overview
13
13
years of professional experience
Work History
Commercial Director
Unicomer Barbados Limited
Bridgetown, Barbados
01.2023 - Current
- Provided regular updates to regional executives on progress and performance against KPIs.
- Implemented commercial strategies established by the commercial team, targeting growth opportunities.
- Conducted a financial analysis of potential inventory, supply chain scenarios, overstock, and obsolescent stock challenges.
- Established tactical pricing policies for core products and services to maximize profitability.
- Developed budgets for all key commercial chains of the business including Courts, Ready Finance and Courts Business Solutions.
- Monitored performance metrics such as revenue, cost of goods sold, gross margin to measure success of commercial activities.
- Built strong relationships with strategic customers and partners across multiple markets and geographies.
- Analyzed competitors' products and services offering and pricing models to identify gaps and capitalize upon them.
General Manager - Tobago Operations
Unicomer Trinidad Limited
Tobago, Trinidad & Tobago
08.2019 - 01.2023
- Company Overview: Manage company operations in Tobago with responsibility for profit and loss, logistics & distribution, training and inventory control
- Strengthen revenue opportunities by developing tailor-made sales strategies based on industry/island trend and competitor analysis
- Plan daily operational strategies, including delivery schedules, team workflows and local store marketing initiatives
- Improve profitability, developing pipeline - utilizing multiple sales channels and penetration strategies
- Cultivated strong relationships with key organizations and professionals in Tobago to support future business growth objectives
- Conduct performance reviews providing coaching and feedback to benefit both company and employee
- Manage company operations in Tobago with responsibility for profit and loss, logistics & distribution, training and inventory control
Senior Operations Manager - Radioshack
Unicomer Trinidad Limited
Trinidad, Trinidad & Tobago
11.2018 - 07.2019
- Devised marketing, sales and customer promotions to work alongside national plans
- Recruited, interviewed and hired high-spirited individuals, bringing exceptional talent and well-developed skills to a struggling brand
- Assessed effectiveness of sales representatives and implemented courses of action to rectify weaknesses
- Increased revenue generation by collaborating with senior executives to assess regional performance and develop new sales strategies
- Met my sales objectives by developing and implementing promotion strategies, coordinating sales team and building regional stakeholders to fortify business relationships
Head Of Marketing
Massy Machinery Limited
Trinidad, Trinidad & Tobago
03.2017 - 02.2018
- Developed and implemented digital marketing plans to incorporate SEO, social media platforms and video campaigns for brands - Caterpillar & Castrol
- Devised and managed creative plans for company branding and product launches
- Executed updated marketing plans to increase branding exposure, customer traffic and sales
- Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses
- Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current knowledge
- Generated new business by reaching out to prospective clients by e-mail, telemarketing and presenting at trade shows nationwide
Sales & Marketing Manager
ANSA Automotive Limited
Trinidad, Trinidad & Tobago
02.2015 - 02.2017
- Sold various luxury models by explaining unique features and educating customers on their value proposition
- Built trusting relationships with customers by making personal connections
- Developed and implemented targeted sales and marketing promotions and private customer events
- Assisted and trained my sales team in lead generation, converting leads to prospects and converting prospects in sales, in order to meet monthly sales goals
- I was promoted from Marketing Manager (all brands) after 12 months to Sales and Marketing Manager for Jaguar Land Rover
- The brands that fell under my purview were - BMW, MINI, Mitsubishi, Ford, Honda, Jaguar Land Rover
- I still supported the marketing lead for the ANSA auto business after my promotion
Regional Marketing Manager
Global Brands Limited
Trinidad, Trinidad & Tobago
08.2013 - 01.2015
- Developed and implemented regional marketing strategies and campaigns for the Caribbean
- Planned, assessed and implemented all Sales & Marketing promotions for all of the Rituals brands in the Caribbean - Rituals Coffee House, Rituals Cafe, Rituals Sushi
- Participated in the strategic planning of the brand's revenue targets - all markets
- Held responsibility for customer experience, customer loyalty programs and media platforms - traditional and social media platforms
- Responsible for employee customer service training - coordinated quarterly customer service training
Marketing Manager - Subway
Prestige Holdings Limited
Trinidad, Trinidad & Tobago
06.2012 - 07.2013
- Exceeded sales and profit goals by planning, supervising and executing marketing and planning activities
- Researched the voice of our customer for Subway T&T to gain greater insight to the consumer and lost customers
- Formulated and launched marketing and promotional campaigns to maximize profits
- I implemented a major proposal to launch a value offer to T&T the market - Plenty for TT$20
- This offer increased market share and exceeded financial targets for the period
- Generated monthly performance metrics and analytical reports for the forty plus locations in T&T, while reviewing and communicating marketing campaign successes to clients
- Boosted advertising exposure by negotiating rates and magazine placements with media outlets
- Improved the breakfast segment product margin by 9% for business through innovation - utilizing present raw materials for the products rather than purchasing from a third party supplier
Education
BBA - Business Administration
University of New Brunswick
Port-of-Spain, Trinidad06.2011
Associate of Science - Science of Management
UWI Roytec
Trinidad & Tobago06.2008
Skills
- Strong Leadership Skills
- Strategic Planning - Budgeting and Cost Management
- Sound judgment
- Commercial strategy implementation
- Calm under pressure
- Critical Thinking
- Pricing strategy
- Onboarding and coaching
Accomplishments
- Promoted to Commercial Director for Unicomer Barbados after three years for exceeding all of my individual key performance indicators and my ability to deliver results during the Covid-19 pandemic, for the Tobago operations.
- Promoted to General Manager - Tobago operations after nine months for exceeding all of my individual key performance indicators at my semi-annual appraisal.
- Collaboration: Lead, developed, collaborated with executive stakeholders and implemented a national credit strategy for the Unicomer T&T business.
- People Management: Evaluated, restructured and hired management talent in Tobago to better meet business objectives.
- Negotiated with contractors in Tobago, saving the company US$10,000 annually.
- Promoted from Marketing Manager to Sales and Marketing Manager for Jaguar, Land Rover in less than 12-months at ANSA Automotive Limited.
- Business Development: Successfully increased market share from 13-19% (after first 9 months) for Land Rover in Luxury vehicle sales.
- Exceeded sales revenue goal for Subway by 13% in FY2012, due to the successful launch of a value offer.
- Representation: Launched the Digital Customer Platform in T&T for Caterpillar to the business and our customers.
Timeline
Commercial Director
Unicomer Barbados Limited
01.2023 - Current
General Manager - Tobago Operations
Unicomer Trinidad Limited
08.2019 - 01.2023
Senior Operations Manager - Radioshack
Unicomer Trinidad Limited
11.2018 - 07.2019
Head Of Marketing
Massy Machinery Limited
03.2017 - 02.2018
Sales & Marketing Manager
ANSA Automotive Limited
02.2015 - 02.2017
Regional Marketing Manager
Global Brands Limited
08.2013 - 01.2015
Marketing Manager - Subway
Prestige Holdings Limited
06.2012 - 07.2013
BBA - Business Administration
University of New Brunswick
Associate of Science - Science of Management
UWI Roytec
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