Shannon Vaughan
Rock Dundo Park
Summary
Detail-oriented Content Creator with extensive knowledge of Movavi video editing software, PIXLR Photo Editor and digital marketing on a whole. Committed to unique and aesthetically pleasing content with a talent for adapting to changing markets. Successful at posting frequently and using content management systems.
Overview
6
6
years of professional experience
Work History
Social Media Manager of "The QC Report"
Queen's College
10.2023 - 06.2024
- Led team meetings and training sessions, fostering collaboration among team members for optimal results in social media management tasks.
- Increased customer engagement through social media.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Monitored online presence of the school's brand to engage with users and strengthen customer relationships.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Cultivated strong corporate image and identity with clear branding.
Public Relations Officer | QC Grad. Committee 2024
Queen's College
10.2022 - 07.2024
- Developed campaigns to increase the public awareness of Grad 24's fundraising activities and engage customers.
- Advised on reputational risks during decision-making processes, helping safeguard the company image in the long term.
- Provided internal communication support, facilitating information flow among the student body, faculty advisors and other heads of staff.
- Supported executive leadership by identifying key messages and creating compelling content for press releases and other materials.
- Gathered information on customer opinions and adjusted plans to capitalize on current trends.
- Used photo & video editing software to create and distribute press releases to media outlets.
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
- Managed crisis communications, effectively mitigating potential damage to the company''s image.
Managing Personal Youtube Channel
Self Employed
06.2018 - Current
- Managed all aspects of video production from concept development to post-production editing, ensuring a professional final product.
- Developed and maintained an active social media presence to engage viewers and promote new content across multiple platforms.
- Implemented effective SEO techniques to drive organic traffic to the YouTube channel, increasing overall watch time.
- Optimized video metadata to improve search rankings, leading to increased visibility and views.
- Established a recognizable and consistent personal brand across all aspects of the YouTube channel, including video style, thumbnails, and social media presence.
- Utilized live streaming events to connect with viewers directly while boosting channel engagement metrics such as likes and comments.
- Monitored and adjusted content strategy based on viewer feedback to ensure ongoing satisfaction with the channel''s offerings.
- Responded promptly to viewer comments and inquiries, fostering a strong sense of community among subscribers.
- Analyzed performance metrics to identify areas for improvement and adjust strategies accordingly, resulting in continuous channel growth.
- Cultivated relationships with brands and sponsors through networking events, leading to mutually beneficial partnerships.
- Applied current editing and photography tools to tell great stories.
Games Captain | Purple House
Queen's College
10.2022 - 06.2024
- Cultivated interpersonal skills by building positive relationships with others.
- Exercised leadership capabilities by successfully motivating and inspiring others to participate in house activities.
- Lead by example, wherever possible, participating in every event I could during the sports term.
- Worked well in a team setting, providing support and guidance.
- Resolved problems, improved operations and provided exceptional service regarding house matters.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Effectively managed multiple sub-teams within my house.
- Managed the official purple house Instagram account, disseminating pertinent information to house members and the general public.
- Utilized photo and video editing software to create and distribute content for the official Instagram page.
Office Assistant
Dr Sandra Vaughan
07.2022 - 02.2024
- Further developed my communication skills whilst interacting with patients by phone, email or in person to provide information.
- Welcomed office visitors and alerted staff to arrivals of scheduled appointments.
- Completed clerical tasks such as filing, copying and distributing mail.
- Worked well in a team environment, listening to and providing feedback.
Education
CAPE -
Queen's College Barbados
Husbands, St. James07.2024
CSEC -
Queen's College Barbados
Husbands, St. James07.2022
Skills
- Social media proficiency
- Photo & video editing
- Social media marketing
- Social media management
- Voice-over talent
- Live streaming
- Teamwork
- Emotional intelligence
- Communication
- Community Relations
- Dependable & responsible
Timeline
Social Media Manager of "The QC Report"
Queen's College
10.2023 - 06.2024
Public Relations Officer | QC Grad. Committee 2024
Queen's College
10.2022 - 07.2024
Games Captain | Purple House
Queen's College
10.2022 - 06.2024
Office Assistant
Dr Sandra Vaughan
07.2022 - 02.2024
Managing Personal Youtube Channel
Self Employed
06.2018 - Current
CAPE -
Queen's College Barbados
CSEC -
Queen's College Barbados
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