Sachin Ellcock

• Managing a team of 7 across 21 markets
• Analyzed customer feedback to identify areas for improvement, leading to enhanced product offerings.
• Assisted customers with onboarding and product setup to foster successful adoption and usage.
• Managed a portfolio of key accounts, maintaining strong relationships and ensuring high levels of satisfaction.
• Conducted regular account reviews to assess progress and strategize future growth opportunities for clients.
• Established strong relationships with key customers, resulting in increased customer loyalty.
• Coordinated with internal teams to provide prompt support and address client needs efficiently.
• Identified upsell opportunities through frequent account reviews, contributing to increased revenue generation.
• Collaborated with sales team to ensure seamless handoffs, resulting in smoother customer transitions.
• Streamlined customer onboarding process for accelerated product adoption and increased retention rates.

• Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
• Created and presented media and advertising packages to prospective customers.
• Developed strong relationships with clients and negotiated budgets following established procedures.
• Researched and customized service proposals for clients to meet requirements and achieve ROI.
• Communicated regularly with territory, regional and strategic managers on daily support and strategic planning for accounts.
• Continuously train and improve colleagues on Digital processes and techniques via series of sessions to further improve critical competencies.
• Generated $35,000+ in sales during initial lockdown in Barbados.
• Developed new sales leads and uncovered new business opportunities throughout pandemic for ID sales division.
• Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.

• Managed over 60 digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
• Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
• Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.
• Onboarded and mentored six (6) sales and marketing professionals and provided training on organizational strategies, Google AdWords and Google Analytics.
• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
• Produced and submitted weekly reports outlining progress against KPI objectives.
• Helped clients develop website portals and social media pages to promote businesses.
• Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
• Measured and evaluated brand digital performance to present weekly findings to management.
• Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
• Monitored online trends, conversations and innovations to optimize strategies.
• Identified technology framework required to support digital strategies.
• Masterminded highly successful digital strategies for various platforms to attract customer engagement.

• Delivered effective and innovative digital campaigns for products such as Google Advertising and Web Development.
• Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
• Collaborated cross-functionally with sales, engineering and product management teams to accomplish shared goals.
• Masterminded highly successful digital strategies for various platforms to attract customer engagement.
• Improved click-through rates, conversion and other important KPIs with strategic approach.
• Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines.
• Created wide range of digital assets such as rich media online ads and micro websites.
• Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
• Created an after work training course to assist Yello's sale force with digital competencies in an attempt to increase their expertise.

Studio Leader of Argo Whitespace responsible for the overall management of client accounts, projects/campaigns and business development opportunities whilst implementing Digital Marketing strategies to boost our sister company Argo Development Studio. Argo Development Studio facilitates design and development services of major entities whilst Argo Whitespace handles their Digital properties.

Key Responsibilities

• Created and implemented a digital marketing strategy for lead generation and corporate branding.
• Coordinated the marketing plan and measurable goals based on market research.
• Adjusted job assignments and schedules to keep pace with dynamic business needs, factoring in processes, VA knowledge and customer demands.
• Coordinated and built company website www.argo-ds.com and optimized www.argowhitespace.com.
• Manage the social media (Irish Writer’s Retreat) by boosting engagement from 1.7% to 6.8% on Facebook.
• Also manage LinkedIn, Instagram, Vimeo, YouTube and Twitter channels.
• Created on-page and off-page SEO strategy and content for company and client websites.
• Carried out keyword research, website URL restructuring and formation of back-links & XML sitemap creation.
• Created Whitepaper on Building Information Modelling for Argo Development Studio.
• Optimized Argo’s website full loading time from 18.9s to 4.6s without Content Delivery Network.
• Manage Mailchimp campaign for Argo Development Studio, Argo Whitespace & Irishwritersretreat
• Segmentation of email list according to different demographics and buyer interest.
• Online advertisement of vacation property via FB Ads & AdWords PPC
• Developed and activated landing pages, form pages and CTA to create mailing list.
• Create and manage Pay-Per Click campaigns of our clients including Regus Barbados, Irish Writer’s Retreat and more.