RICKY J. NURSE
10 Gibbons Terrace,01
Summary
Dynamic brand coach and team builder with extensive experience in driving market share growth. Strong analytical skills enhance the ability to identify consumer trends and align brand strategies with clear goals. Proven track record of fostering relationships that elevate brand visibility and customer engagement in competitive markets.
Overview
29
29
years of professional experience
Work History
Brand Strategy Consultant
Millwall Marketing Group Inc.
06.2026 - Current
- Conducted market research to identify consumer trends and insights.
- Collaborated with cross-functional teams to align brand messaging.
- Facilitated workshops to guide clients in brand positioning discussions.
- Analyzed competitor branding tactics to inform strategic decisions.
- Presented strategic recommendations to stakeholders and executive teams.
- Crafted compelling brand narratives that resonate with target audiences.
- Developed branding plans based on client needs and objectives.
Sales & Marketing Tutor
Barbados Institute of Management and Productivity (BIMAP)
01.2019 - Current
- Developed relevant, real-world academic course plans for diverse student needs.
- Facilitated group discussions to enhance student engagement and understanding.
- Provided feedback on assignments to improve student performance and skills.
- Utilized various teaching tools and resources to support learning objectives.
- Collaborated with faculty to align curriculum with educational standards.
- Organized workshops to promote academic skills and study techniques.
- Evaluated student progress through assessments and regular check-ins.
- Assisted students in developing effective study habits and strategies for success in school.
Sales & Marketing Director
Stansfeld Scott Barbados
09.2022 - 06.2026
- Developed and implemented strategic marketing plans for diverse product lines.
- Oversaw sales forecasting and budgeting processes for accurate financial planning.
- Mentored sales & marketing team members to improve performance and achieve organizational goals.
- Coordinated promotional events to generate interest and drive consumer engagement.
- Developed and implemented sales and marketing plans to maximize profitability.
- Led cross-functional teams to enhance brand visibility and market penetration.
- Managed client relationships to ensure satisfaction and retention in competitive markets.
Sales Director
RMJ Agencies (2015) Inc.
03.2015 - 08.2022
- Developed an aggressive sales & marketing culture within the organization.
- Transformed market share growth for key brands including: Magnum, Campari, Appleton & Hankey Bannister Whisky.
- Developed and nurtured strong customer relationships.
- Led sales strategy development for diverse product lines across multiple markets.
- Managed and trained sales team to enhance performance and customer engagement.
- Analyzed market trends to identify new business opportunities and customer needs.
- Collaborated with suppliers and service providers to design and implement market-relevant A&P campaigns.
- Established key client relationships to foster long-term partnerships and loyalty.
Divisional Director
Bryden Stokes Limited
04.2002 - 03.2015
- Developed an aggressive sales & marketing culture within the organization and repeatedly engineered organic growth and market share acquisition for a number of flagship brands including Hennessy, Dewar’s, Moet & Chandon, Monster Energy, Mackeson, Stag, Bacardi, Grey Goose, Bombay Sapphire, Embassy, Perrier & Vittel to name a few.
- Literally created a Monster. Taking Monster Energy from an almost insignificant 5% market share in 2006 to a category leading position in 2010.
- Elevated Mackeson from 18,000 cases per annum in 2007 to 102,000 cases in 2011, significantly increasing market share.
- Grew Stag Beer from 17,000 cases in 2008 to over 270,000 cases in 2012 and 2013, establishing a leading market presence.
- Led the organization’s entry into market-growth categories such as pre-paid airtime by expanding from $360k in Cingular Wireless distribution into $12.4m in combined portfolio revenue from LIME, DIGICEL & Blue Connect airtime.
- Directed cross-functional teams to align strategic goals, enhancing collaboration and driving division-wide initiatives.
- Managed budgets and resources to optimize operational efficiency and project delivery.
- Developed and implemented policies to enhance organizational performance and compliance.
- Led training programs to foster employee development and enhance skills across divisions.
- Conducted market analysis to inform strategic planning and business development initiatives.
- Established performance metrics to monitor progress toward divisional objectives and targets.
- Coordinated stakeholder engagement to ensure alignment on key initiatives and projects.
Divisional Manager
Stansfeld Scott & Company Limited
01.2000 - 02.2002
- Successfully managed the Spirits department while leading a young and dynamic team to success with a number of unique portfolios.
- Developed an innovative approach to customer feedback and consumer insight making team members accountable for improving trade relationships through interpersonal dialogue on brand, company & team member performance.
- Developed an energetic and creative approach to brand activations making our brands well-known for consumer engagement and consumer trial that was linked to group celebratory moments.
- Measured time spent on the frontline on a weekly basis in order to ensure that our team member faces were reflected in the brands that we proudly represented.
- Worked tirelessly to create an aggressive trade-focused culture within the organization and repeatedly generated growth and market share acquisition for a number of portfolio brands including the following: Allied Domecq, Bacardi Martini, Brown-Forman, Bardinet, Seven Seas, Highland Spring.
Market Research Associate
Applied Marketing Consultants
01.1997 - 01.2000
- Conducted market analysis to identify trends and consumer preferences.
- Utilized statistical software to analyze survey results and generate findings.
- Developed questionnaires tailored to specific research objectives and target audiences.
- Managed survey distribution and monitored response rates effectively.
- Collaborated with cross-functional teams to gather relevant data insights.
- Assisted in compiling comprehensive reports for client presentations.
- Clients included but were not limited to the following: Cable & Wireless, Shell, KFC, Texaco, Scotiabank, Esso.
Education
Master of Science - Food Science
Rutgers University
New Brunswick, New Jersey05-1996
Bachelor of Science - Food Science
Cornell University
Ithaca, New York05-1994
High School Diploma -
Combermere School
St. Michael, Barbados10-1990
High School Diploma -
The St. Michael School
St. Michael, Barbados10-1988
Skills
- Brand positioning
- Brand development
- Product positioning
- Brand architecture
- Market research
- Consumer insights
- Competitor analysis
- Competitive analysis
- Marketing strategy
- Strategic recommendations
- Marketing analytics
- Campaign execution
- Client relationship management
- Team collaboration
Timeline
Brand Strategy Consultant
Millwall Marketing Group Inc.
06.2026 - Current
Sales & Marketing Director
Stansfeld Scott Barbados
09.2022 - 06.2026
Sales & Marketing Tutor
Barbados Institute of Management and Productivity (BIMAP)
01.2019 - Current
Sales Director
RMJ Agencies (2015) Inc.
03.2015 - 08.2022
Divisional Director
Bryden Stokes Limited
04.2002 - 03.2015
Divisional Manager
Stansfeld Scott & Company Limited
01.2000 - 02.2002
Market Research Associate
Applied Marketing Consultants
01.1997 - 01.2000
Master of Science - Food Science
Rutgers University
Bachelor of Science - Food Science
Cornell University
High School Diploma -
Combermere School
High School Diploma -
The St. Michael School