Rhe-Ann Prescod
Summary
Experienced Communications Professional with a proven track record in driving engaging storytelling across digital and print platforms. Skilled in developing strategic content that enhances brand visibility and engagement. Adept at managing media relations and executing digital campaigns that align with organizational goals. Demonstrated success in influencer management and social media marketing, contributing to significant brand exposure.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Copywriter
Barbados Tourism Marketing Inc (BTMI)
09.2022 - Current
- Create and manage the annual editorial and content calendar, guiding content strategy for web and social platforms to maintain consistent messaging and brand alignment.
- Collaborate with creative teams to develop and execute targeted digital and social media campaigns.
- Write and distribute feature articles, press releases, and other media content published in renowned outlets including Forbes, Travel + Leisure, Food & Wine and PADI Media.
- Supported the development and execution of strategic digital campaigns in collaboration with Condé Nast, resulting in over 7M+ impressions per campaign, strengthening brand visibility and engagement.
- Coordinated a successful press trip with media and influencers from the USA, UK, Canada, Caribbean, and Latin America that garnered widespread media coverage.
Junior Communications Consultant
United Nations Barbados and the Eastern Caribbean
06.2020 - 08.2021
- Managed and regularly updated the company’s website with articles, press releases and reports
- Developed monthly reports to track and evaluate the performance of the company’s social media and digital platforms, informing data-driven strategies.
- Increased audience reach and engagement by 90% through effective content creation and management for social media platforms.
- Organized and moderated youth roundtables and cross-country events, facilitating impactful dialogue and knowledge sharing among stakeholders.
- Designed and co-authored the UN Global Funding Appeal publication for Saint Vincent and the Grenadines.
- Managed the development and execution of communication initiatives for the UN75 Campaign's Caribbean chapter.
Marketing Assistant
Cinema Tropical Ltd
06.2019 - 12.2019
- Curated content for the company's social media platforms.
- Generated monthly reports to track the activity and engagement of target audiences.
- Coordinated and executed promotional events.
Education
Bachelor of Arts - Journalism
University of The West Indies, Mona
10-2018
Skills
- Content Writing
- Content Creation
- Media Relations
- Public Relations
- Project Management
- Influencer Management
- Digital Marketing
- Social Media Marketing
- Video Editing
- Content Development
Certification
Fundamentals of Digital Marketing by Google
RECENT WRITING SAMPLES
Dine Around the Eleven ( Barbados Culinary Series)
- Zemi East Coast Cafe: Your Serene Escape for Local Cuisine
- Beachside Bliss at Bali Barbados
- Exploring Barbados’ Vibrant Street Food Culture
- Paloma: The Prettiest Bar in Bim
- Local & Co: Savouring the Flavours of Barbados
- Taste the World at Wyndham Grand Barbados Sam Lords Castle
Timeline
Copywriter
Barbados Tourism Marketing Inc (BTMI)
09.2022 - Current
Junior Communications Consultant
United Nations Barbados and the Eastern Caribbean
06.2020 - 08.2021
Marketing Assistant
Cinema Tropical Ltd
06.2019 - 12.2019
Bachelor of Arts - Journalism
University of The West Indies, Mona
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