Rashida Nightingale
Saint Michael
Summary
Dynamic marketing professional with a proven track record at RDL EAGLE TRADE INC, enhancing customer satisfaction and loyalty while driving brand engagement through innovative content strategies. Skilled in digital channel management and interpersonal communication, I've successfully managed marketing campaigns, achieving a 95% resolution rate in merchant disputes. Expert in leveraging marketing analytics to inform strategic decisions.
Overview
17
17
years of professional experience
Work History
Service Experience Manager/Assistant Marketing Manager
RDL EAGLE TRADE INC
01.2024 - Current
- Simultaneously managed and optimized the overall service experience for [RDL Eagle Trade], ensuring prompt and effective resolution of customer inquiries and concerns, while also assisting in the development and implementation of marketing strategies and campaigns
- Developed and implemented customer service strategies to enhance overall satisfaction and loyalty
- Assisted in the development and execution of marketing initiatives across multiple channels, including digital, print, and social media
- Conducted market research and analysis to identify target markets, consumer behavior trends, and competitive landscape
- Collaborated with internal teams and external partners to execute marketing campaigns and ensure alignment with overall business objectives
- Monitored and reported on the performance of marketing campaigns, providing insights and recommendations for optimization
- Managed marketing budgets, timelines, and resources to ensure projects were completed on time and within budget
- Established and maintained strong relationships with over 100 merchants
- Addressed merchant inquiries and disputes with a 95% resolution rate within set timelines
- Conducted comprehensive training sessions resulting in a 30% reduction in operational errors
- Collaborated cross-functionally to implement process improvements, reducing merchant onboarding time by 15%
Freelance Marketing and Content Creator
Self Employed
St. Micheal
01.2023 - Current
- Develop and implement comprehensive marketing strategies tailored to each client's needs.
- Create engaging and original content for various platforms, including a website, social media, and blogs.
- Design and execute social media campaigns to increase brand awareness and engagement.
- Conduct market research to understand industry trends and audience preferences.
- Collaborate with clients to understand their brand voice and ensure consistency across all marketing materials.
- Monitor and analyze the performance of marketing campaigns using analytics tools, and adjust strategies as needed.
- Produce and edit visual content, including posting, responding to comments, and growing the follower base.
- Manage client social media accounts, including posting, responding to comments, and growing the followers base.
- Write and copy for promotional materials, advertisiments, and email campaigns.
- Provide regular updates and reports to clients on progress on the progress and effectiveness of marketing activities .
Trade Finance Executive (Remote)
EURO EXIM BANK
, ST LUCIA
11.2023 - 03.2024
- Introduce and promote the Bank's products to the potential customers, especially in the territory assigned to you
- Arrange acceptable terms, and closing transactions between confirmed customers and our Bank; specifically Trade finance instruments, (issuing letters of credit, factoring, export credit and insurance, SBLC etc
- Open lines of communication for our Bank to promote business expansion especially in the territory assigned to you, for example, by arranging meetings with potential stakeholders
- Undertake other related activities to support sales of our Bank's products
Tele-collector (Contract)
A.V Knowles Ltd.
05.2022 - 05.2023
- Call debtors who owe client outstanding debts
- Organizing spread sheets for client review
- Collect outstanding monies owed by a debtor
- Calculating compromises for debtors to clear debts
- Maintained high volume of calls and met demands of busy and productive group
- Reviewed accounts for compliance with repayment agreements
- Delivered exceptional customer service on collection calls and maintained calm and professional demeanor
- Contacted customers to discuss payment schedules and set up or immediately process payments
- Persistently reached out to customers with extremely past due accounts to recover lost revenue
- Organizing debtors finances
- Emailing clients (banks) to collect data on debtors
- Handling of cash
- Dispatching /serving customers
- Stocktaking, Order Stock and Merchandising
- Managed inventory control, cash control, and store opening and closing procedures
- Maintained safe working environment by enforcing adherence to safety and security protocols
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets
- Delivered excellent customer service by addressing and resolving customer inquiries and complaints
- Kept orderly and accurate accounting records by monitoring sales documentation
- Monitored and analyzed sales reports to identify opportunities for growth
Call Center Agent
KM2 Solutions
06.2016 - 07.2017
Photographer
Sandals Barbados Resort & Spa
, BARBADOS
07.2015 - 07.2015
- Greeted & Interest guests to photo sessions
- Took memorable pictures of guests and varied events at the facility
- Uploaded pictures on Kodak system, edited, printed and displayed photos for merchandising/sell/promotional purposes
- Digitally edited photos to enhance appearance
- Planned and prepared for on-location and studio shoots
- Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts
Office Assistant (part-time)
GM Yeadon Group
01.2011 - 11.2011
- Completed clerical tasks such as filing, copying, and distributing mail
- Took photographs for newspaper articles
- Edited and uploaded electronic images for printing
- Liaised with customers
- Collection and documentation of personal details
- Updating customers on account status
- Maintained an electronic filing system of each account
- Followed up on customers' inquiries to assess satisfaction with provided solutions
- De-escalated and resolved customer complaints with punctual, polite and professional service
- Informed clients of policies and procedures
- Established strong customer relationships, building recommendations and loyalty
Photographer (Intern)
Barbados Nation News
, BARBADOS
04.2008 - 04.2009
- Took memorable pictures of guests and varied events at the facility
- Uploaded pictures on Kodak system, edited, printed and displayed photos for merchandising/sell/promotional purposes
- Digitally edited photos to enhance appearance
- Planned and prepared for on-location and studio shoots
- Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts
Education
2024 Tourism Career Accelerator Program -
01.2024
CXC - Math, English, Office Administration, Art, Information Technology
SPRINGER MEMORIAL SECONDARY
01.2009
Diploma in Marketing Management -
Alison .com
Explainable AI Explained -
Alison .com
Skills
- AI Specialize
- Verbal Communication
- Multitasking
- Public Speaking
- Interpersonal Communication
- Customer Relations
- Problem Solving
- Project Planning
- Networking
- Record-keeping
- Event Preparation
- Database Management
- Travel Coordination
- Video content creation
- Promotional video development
- Digital channel management
- Visual storytelling
- Content coordination
- Paid advertising
- Marketing analytics
- Brand storytelling
- Traditional marketing
- Content strategy
- Website management
References
- Sharon Hunte, 1246-826-4922
- Erma Ambrose, 1246-2603149
Timeline
Service Experience Manager/Assistant Marketing Manager
RDL EAGLE TRADE INC
01.2024 - Current
Trade Finance Executive (Remote)
EURO EXIM BANK
11.2023 - 03.2024
Freelance Marketing and Content Creator
Self Employed
01.2023 - Current
Tele-collector (Contract)
A.V Knowles Ltd.
05.2022 - 05.2023
Call Center Agent
KM2 Solutions
06.2016 - 07.2017
Photographer
Sandals Barbados Resort & Spa
07.2015 - 07.2015
Office Assistant (part-time)
GM Yeadon Group
01.2011 - 11.2011
Photographer (Intern)
Barbados Nation News
04.2008 - 04.2009
2024 Tourism Career Accelerator Program -
CXC - Math, English, Office Administration, Art, Information Technology
SPRINGER MEMORIAL SECONDARY
Diploma in Marketing Management -
Alison .com
Explainable AI Explained -
Alison .com
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