Omar Beckles
Bridgetown,Barbados
Summary
Dynamic and performance-driven business professional with a passion for influencing consumer demand. High integrity, strong work ethic and great leadership skills. Meticulous and resourceful Business Manager with proven success leading productive teams, controlling budgets, networking to drive growth initiatives and marketing to maximize brand outreach.
Overview
14
14
years of professional experience
Work History
Production Director
MGP Entertainment & Highland Management Limited
04.2016 - Current
- Developed and implemented event plans, including budgets, venues, catering, décor, entertainment and special guests.
- Coordinated with vendors to ensure timely delivery of materials for events.
- Ensured compliance with applicable laws and regulations related to event planning and operations.
- Developed marketing strategies and campaigns to increase brand awareness.
- Created content for various digital channels, including website, social media and email.
- Managed relationships with external vendors, agencies and suppliers to ensure effective delivery of services.
Head Of Sales and Channel Development
Massy Distribution Barbados Limited
10.2022 - 09.2024
- Lead, Manage and develop a team collectively of 125 Sales Managers, Salesmen, Merchandisers and customer services representatives
- Coach and Mentor Channel Development Managers and create an environment in which the team feels guided and supported to achieve sales goals
- Develop and implement Sales strategies to support the company's commercial goals
- Monitor status regularly to determine areas for potential cost reduction, program improvement and policy change
- Lead the development of effective route to market to increase the company's distribution footprint
- Conduct market research to determine market requirements for existing and future products, analysis of customer research, current market conditions and competitor information on a regular basis
Business Unit Manager - Wins and Spirits
Massy Distribution Barbados Limited
06.2022 - 10.2022
- Drove brand development, maintenance and optimization while working closely with sales workforce to effectively align products with consumer demands or the Bacardi Spirits portfolio
- Planned strategic brand-building events to expand product portfolio across national market
- Created and delivered sales-driven programs and promotions to meet team objectives
- Planned, developed, and led negotiation of key business partnerships
Business Unit Head - Brewery, Wines, Spirits and Tobacco
Bryden Stokes Limited
08.2010 - 05.2022
- Managing a team of five Brand Managers and two Trade Marketing representatives
- Responsible for the sales, gross profit and expenses for the Brewery, Wines, Spirits and Tobacco Division
- Develop and implement strategies, programs and procedures to drive the market growth of a portfolio of brands including but not limited to: product distribution, advertising and promotion and market research
- Conduct market research to determine market requirements for existing and future products, analysis of customer research, current market conditions and competitor information on a regular basis
- Monitor, review and report on all marketing activity and ROI results
Education
Crestcom Bullet Proof Manager - Organizational Leadership
Crestcom
06-2023
Marketing Management -
BIMAP
Bridgetown, Barbados06.2015
Advanced Certification -
Wines And Spirits Educational Trust
London, United Kingdom06.2009
Skills
- Effective communicator
- Relationship management
- Employee motivation
- Event planning and execution
- Event logistics
- Team Leadership
- Sales Tracking
- Performance tracking and evaluations
- Brand-building strategies
- Marketing planning
- Sales Presentations
- Brand ambassador relations
Timeline
Head Of Sales and Channel Development
Massy Distribution Barbados Limited
10.2022 - 09.2024
Business Unit Manager - Wins and Spirits
Massy Distribution Barbados Limited
06.2022 - 10.2022
Production Director
MGP Entertainment & Highland Management Limited
04.2016 - Current
Business Unit Head - Brewery, Wines, Spirits and Tobacco
Bryden Stokes Limited
08.2010 - 05.2022
Crestcom Bullet Proof Manager - Organizational Leadership
Crestcom
Marketing Management -
BIMAP
Advanced Certification -
Wines And Spirits Educational Trust
Similar Profiles
Jay NorrisJay Norris
Maintenance Manager at Highland Management IncMaintenance Manager at Highland Management Inc
Destanee BullockDestanee Bullock
Account Manager at Highland Management GroupAccount Manager at Highland Management Group
Brianna FrenchBrianna French
Marketing and Business Development Manager at Highland ManagementMarketing and Business Development Manager at Highland Management