Blogging
Nicole Wiltshire
Group Marketing Manager
Bridgetown,St. Michael
Summary
Multifaceted Group Marketing Manager with strong marketing technology background and expertise in multiple industries. Designed, implemented and managed over 20 lucrative marketing campaigns in previous year. Superb communications skills and knowledge of marketing metrics enabled achievement of desired results.
Overview
1
1
Language
6
6
years of post-secondary education
11
11
years of professional experience
Work History
Group Marketing Manager
PVH Group Inc
Bridgetown, St. Michael
10.2016 - Current
- Managed all corporate marketing functions, including brand management, product launch, advertising, marketing collateral and events for expansive portfolio of companies.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Recruited, trained and led team of marketing specialists, improving overall sales targets by 25% while maintaining 85% employee retention.
- Mentored marketing personnel on best practices and protocols to maximize productivity.
- Developed insights on marketing campaigns to assess performance against goals.
- Negotiated new vendor contracts, saving over 90k in marketing budget.
- Established new marketing team including graphic designers, videographers, social media coordinators and digital marketers, growing portfolio's brand awareness by over 50%.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
Content Creator
letnicbrandit.com
Bridgetown, St. Michael
12.2020 - Current
- Develop original content through social listening and independent sources.
- Posted weekly on social media site.
- Wrote content and uploaded it to letnicbrandit.com's content management system.
- Added meta descriptions, keywords and image tags to increase SEO presence.
- Increased website and social media traffic by 67.5% by creating dynamic graphics and pieces.
Marketing Coordinator
Barbados Sotheby's International Realty
Bridgetown, St. Michael
05.2016 - 11.2016
- Supervised marketing for luxury product launches, including public relations tasks, direct mail pieces, trade shows, sales training and e-mail blasts.
- Helped incorporate product changes into marketing message to drive customer engagement and firm profits.
- Increased brand awareness by 15% in luxury real estate market with target customer demographics with social, print and email campaigns.
- Liaised with Head of Marketing, Sales, Holiday Rentals along with property owners to manage and deliver marketing and communications plans.
Marketing Assistant
PVH Group Inc
Bridgetown, St. Michael
04.2013 - 05.2016
- Created unique and engaging content for range of social media platforms including Pinterest, Twitter and Facebook.
- Increased brand awareness by 50% through creation of social platforms.
- Wrote and prepared creative assets by applying excellent communication, project management and planning abilities to produce crisp, fresh collateral.
- Maintained complete database of all files, contacts and project materials.
- Stayed updated with latest marketing concepts and techniques.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
Advertising Agent
The Barbados Advocate
Bridgetown, St. Michael
08.2010 - 03.2013
- Created and presented media and advertising packages to prospective customers.
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
- Improved overall production time of daily publications by at least 2 hours through efficient organization of publications for future dates.
- Identified and suggested key areas in which youth magazine could be improved.
- Developed strong relationships with advertisers and negotiated pricing following established procedures.
Administration Assistant (Temporary)
Barbados Tourism Marketing Inc
Bridgetown, St. Michael
05.2009 - 07.2009
- Worked closely with Head of Corporate Communications to maintain optimum levels of communication to effectively and efficiently complete projects.
- Actively listened to over 20 customers per day, handled concerns quickly and escalated major issues to supervisor.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Completed all paperwork, recognizing any discrepancies and addressing them in timely fashion.
Intern
Barbados Tourism and Marketing Inc
Bridgetown, St. Michael
06.2008 - 08.2008
- Sorted and organized materials such as physical files, tracking spreadsheets and reports.
- Answered over 20 incoming telephone calls, took down messages and provided information per day.
- Improved agent experience through proper product representation during Familiarization Trips of island.
Education
Bachelor of Science - Management
The University Of The West Indies
Cave Hill Campus 08.2006 - 05.2010
Associate of Arts - Law And Economics
Barbados Community College
Barbados 08.2004 - 08.2006
Skills
Social media marketing
Team leader
Creative writing
Budgeting and Allocation
Market Positioning
Brand development
Campaign management
Strategic Planning
Client Communication
Staff Management
Marketing And Advertising
Budgeting
Product Development
Public And Media Relations
Corporate Communications
Market Analysis
Interests
Travel
Timeline
Content Creator
letnicbrandit.com
12.2020 - Current
Group Marketing Manager
PVH Group Inc
10.2016 - Current
Marketing Coordinator
Barbados Sotheby's International Realty
05.2016 - 11.2016
Marketing Assistant
PVH Group Inc
04.2013 - 05.2016
Advertising Agent
The Barbados Advocate
08.2010 - 03.2013
Administration Assistant (Temporary)
Barbados Tourism Marketing Inc
05.2009 - 07.2009
Intern
Barbados Tourism and Marketing Inc
06.2008 - 08.2008
Bachelor of Science - Management
The University Of The West Indies
08.2006 - 05.2010
Associate of Arts - Law And Economics
Barbados Community College
08.2004 - 08.2006