NADIA BRANCKER
Summary
Marketing professional with strong emphasis on driving impactful campaigns and enhancing brand visibility. Demonstrates expertise in digital marketing strategies, market research, and content creation. Known for fostering collaborative team environments and adapting seamlessly to evolving market demands. Valued for exceptional communication skills, strategic thinking, and results-driven mindset.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Marketing Officer
Unicomer Limited
01.2022 - Current
- Develop and manage tactical plans to execute marketing strategies for Unicomer brands
- Collaborate with the Regional Marketing and Ecommerce teams to develop full-funnel marketing tactics to drive awareness
- Planning executions - press, posters, digital and events
- Prepare Promotional plans and budgets
- Increased brand awareness by implementing targeted marketing campaigns and strategies.
- Organized events and trade shows to showcase company products and services, generating valuable leads.
- Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
- Assisted in budget management for the marketing department, ensuring cost-effective allocation of resources.
- Developed comprehensive marketing plans for product launches, driving successful outcomes.
News Correspondent (Covid-19 Relief Programme)
UNICEF
01.2022 - 12.2022
- Scheduled and conducted interviews for UNICEF news presentation
- Moderated panel discussions
Radio Talk Show Host
Celsius Energy Drink
01.2022 - 03.2022
- Implement marketing strategies to enhance revenue sales
- Co-Host of the weekly radio show 'Celsius Street Heat Power Hour', which was actively broadcast every Wednesday on HOTT 95.3 FM
- Developed compelling content for each episode, resulting in increased audience retention and loyalty.
- Developed engaging content for listeners and guests, including competitions, interviews and phone-ins.
- Built broadcast storylines to interest listeners and grow station audience.
- Collaborated with advertisers to create engaging on-air promotions, resulting in increased advertising revenue for the station.
Business Development Officer
Brydens Stokes Ltd.
01.2019 - 12.2020
- Created new business opportunities by identifying new products to expand product line
- Conducted market research and developed successful marketing strategies to boost long term sales and increase profit levels
- Performed product costing and pricing to ensure competitive positioning in local market
- Collaborated with suppliers and marketing department to devise marketing initiatives and improve brand awareness
- Generated new business with marketing initiatives and strategic plans.
- Collaborated with cross-functional teams for the successful execution of business development initiatives.
Senior Business Journalist
The Advocate Barbados
01.2008 - 12.2019
- Researched, developed, and reported local and regional news with specialization in the Tourism and International Business sectors
- Prepared local and regional press releases/briefs
- Coordinated photo shoots and collaborated with photographers to deliver captivating content
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
Sales & Marketing Assistant (Internship)
Sandy Lane Hotel
01.2004 - 12.2004
- Assist with Coordinating marketing and promotional activities to meet customer needs, working closely the Marketing Manager and other hotel staff to ensure customers are satisfied with the facilities and their time there
- Assist with achieving the sales performance required by the hotel
Education
MSc. - International Business
University of The West Indies
BSc. - Tourism Management (Hons.)
UWI Centre For Tourism And Hospitality Management
Event Planning and Conference Management -
University of the West Indies
Skills
- Media Relations
- Marketing
- Communication and Organizational Skills
- Public Speaking
- Effective Time Management
- Podcast promotion
- Public relations
- Influencer marketing
Certification
Event Planning and Conference Management, University of the West Indies, Cave Hill Open Campus
Public Appearances
- Master of Ceremony, 'Festival of Bands', 01/01/22, Commissioned by National Cultural Foundation to host the 'Festival of Bands Event' as part of rebranding initiative for The Barbados Crop Over Festival.
- Master of Ceremony, 'Rihanna Drive' Renaming Ceremony, 01/01/17, Selected by Minister of Tourism to host the renaming ceremony for 'Rihanna Drive'.
- Master of Ceremony, State of Tourism Industry Conference, 01/01/16, Hosted opening of show and moderated 'The Future of Tourism Panel Discussion'.
- Delegate, National People's Congress Meeting, 01/01/13, Barbados delegate for National People's Congress meeting held in China.
Executions
- Business Development - worked with the team to introduce Peckish Rice Crackers to the Barbados market.
- Celsius Energy Drink - Developed Radio Show and worked with influencers to introduce brand in the market.
- Courts Operation Home Transformation - worked with the production team and hosted event - https://www.youtube.com/watch?v=vDOBe1cDWaY&t=4s
- Produced Optical Trunk Shows for vendors.
- Work with my Promotional Team for sampling, motorcades and events.
- Produced The Weekend Vibe on The Beat 104.1 - Saturday Morning Show.
Timeline
Marketing Officer
Unicomer Limited
01.2022 - Current
News Correspondent (Covid-19 Relief Programme)
UNICEF
01.2022 - 12.2022
Radio Talk Show Host
Celsius Energy Drink
01.2022 - 03.2022
Business Development Officer
Brydens Stokes Ltd.
01.2019 - 12.2020
Senior Business Journalist
The Advocate Barbados
01.2008 - 12.2019
Sales & Marketing Assistant (Internship)
Sandy Lane Hotel
01.2004 - 12.2004
Event Planning and Conference Management -
University of the West Indies
MSc. - International Business
University of The West Indies
BSc. - Tourism Management (Hons.)
UWI Centre For Tourism And Hospitality Management
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