Monique Forrester
Barbados
Summary
Strategic and results-driven sales and operations leader with expertise in business development, product innovation, and luxury experience execution. Skilled in optimizing logistics, managing incentive planners & high-value partnerships, and curating bespoke travel experiences for elite clients. Adept at market analysis, revenue growth strategies, and enhancing brand positioning.
Overview
10
10
years of professional experience
Work History
Sales & Operations Manager
Island Routes
02.2024 - Current
- Develop and implement sales strategies to drive revenue and enhance client retention
- Spearhead the development and execution of luxury bespoke experiences, ensuring seamless service delivery
- Oversee department functions, including logistics, vendor negotiations, and customer experience
- Cultivate key partnerships with incentive houses, travel agencies, and high-net-worth clients
- Lead promotional campaigns and CRM initiatives to streamline client engagement and pre-planning
- Manage budgets, conduct site inspections, and ensure product quality standards
Trade Development Manager
Island Routes
01.2020 - 03.2024
- Developed strategic sales initiatives, increasing global distribution and brand awareness
- Managed high-value travel trade partnerships to drive B2B revenue
- Created and executed marketing campaigns, sales training programs, and promotional tools
- Represented the brand at major industry events and trade shows
Groups Operations Supervisor
Island Routes
06.2017 - 01.2020
- Expanded the MICE portfolio and secured high-revenue group bookings
- Enhanced CRM tools for improved lead conversion and client communication
- Managed event execution, site inspections, and logistics for corporate and leisure groups
Event Coordinator
Main Event Entertainment Group Ltd
10.2014 - 06.2017
- Designed and executed large-scale brand activations and marketing campaigns
- Managed budgets, client relations, and event logistics for premium brands like Digicel and Red Stripe
Education
BSc. - Management (Marketing)
University of The West Indies
Skills
- Luxury Experience Development & Execution
- Sales & Business Development
- High-Net-Worth Client Management
- Strategic Partnerships & Vendor Negotiation
- CRM & Lead Conversion
- Budgeting & Revenue Growth
Accomplishments
- Developed and launched high-end, bespoke travel experiences for VIP clients.
- Strengthened relationships with top-tier travel partners, driving revenue growth.
- Led high-performing teams to optimize sales, logistics, and execution.
Hobbies and Interests
- Luxury Travel & Cultural Exploration
- Event Planning
- Beach Enthusiast
Timeline
Sales & Operations Manager
Island Routes
02.2024 - Current
Trade Development Manager
Island Routes
01.2020 - 03.2024
Groups Operations Supervisor
Island Routes
06.2017 - 01.2020
Event Coordinator
Main Event Entertainment Group Ltd
10.2014 - 06.2017
BSc. - Management (Marketing)
University of The West Indies
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