Maya-Marie Taitt
Christ Church,Barbados
Summary
Growth-focused Managing Director and Global Brand Advisor with experience scaling consumer brands across fashion, travel, and experiential marketing. Proven track record driving multi-market expansion, revenue growth, and high-impact brand partnerships across the Caribbean, U.S., and international markets. Operates at the intersection of strategy, operations, and creative execution.
Overview
2026
2026
years of professional experience
Work History
Managing Director, Strategy & Operations-
Haeven Travel Services Limited
2023 - Current
- Scaled Haeven from a single-market operation into a three-country regional business (Trinidad, Barbados, Grenada), establishing repeatable frameworks for market entry, partnerships, and event expansion.
- Owned commercial strategy and revenue planning, delivering 18.9% YoY revenue growth and 39.5% subscriber growth (2023–2024), followed by a 565% revenue increase and 3× subscriber growth (2024–2025).
- Designed and launched new revenue lines including additional flagship events, car rentals, island tours, and bundled travel services to improve customer lifetime value and margin.
- Negotiated and structured strategic partnerships with Tourism Authorities, regional hospitality groups, and destination stakeholders to unlock inventory access, co-marketing, and regional scale.
- Led cross-functional operations spanning creative, logistics, vendor management, budgeting, and on-the-ground execution across multiple concurrent events and markets.
- Contributed to company-wide strategic planning and long-term growth roadmap, resulting in an offer of minority ownership based on operational and commercial impact.
Global Brand Advisor, American Apparel & Champion-
Gildan Activewear SRL
2023 - Current
- Own annual brand strategy, go-to-market planning, and campaign execution for American Apparel and Champion across the U.S., AUS and NZ markets, aligning creative direction, product storytelling, and commercial priorities.
- Led American Apparel’s retail re-entry and brand repositioning, driving a 185% YoY increase in Amazon salesthrough refreshed positioning, channel strategy, and campaign integration.
- Direct experiential and live brand activations through a strategic partnership with Live Nation, including large-scale festival activations at Dreamville, Governors Ball, and Lollapalooza, overseeing end-to-end coordination, and on-site execution.
- Oversaw a flagship American Apparel x Shopify pop-up in New York City, delivering an in-person retail experience that blended commerce, culture, and brand storytelling.
- Lead annual studio and lifestyle shoots for both American Apparel and Champion, defining creative concept and visual direction, coordinating with production companies, selecting models and locations, managing sample orders, and overseeing execution from pre-production through final asset delivery.
- Built and managed integrated annual marketing calendars across retail and B2B audiences, combining campaigns, partnerships, influencer strategy, email, and content.
- Manage cross-functional teams and external agencies across creative, production, media, and partnerships, ensuring consistency across brand portfolios and markets.
- Expanded role in 2025 to manage Champion Wholesale USA, applying the same strategic framework to campaign planning, activations, and brand growth for a second global brand within the portfolio.
Founder & Professional Organizer -
Better Spaces by Maya-Marie Ltd.
2019 - 2023
- Launched and scaled a professional organizing and project management business, achieving over 45 home transformations and TT $200K in Year 2 revenue through referrals.
- Built and managed a network of 35+ service providers to deliver comprehensive solutions for busy professionals.
- Oversaw all operational aspects, including renovation management, vendor coordination, budgeting, marketing, and client acquisition.
- Managed project timelines and budgets across multiple client projects to ensure timely delivery.
- Recruited, hired, and trained staff to meet operational objectives effectively.
- Negotiated contracts with vendors for optimal pricing structures and service agreements.
Education
Bachelor of Science - Marketing
University of The West Indies, St. Augustine Campus
Trinidad and Tobago01.2020
Skills
- Growth Strategy & Market Expansion
- P&L & Commercial Strategy
- Strategic Partnerships
- Brand Architecture & Positioning
- Complex Project Management
- Go-to-Market Strategy & Campaign Leadership
- Cross-Functional Leadership & Operations
- International & Multi-Market Management
- Data-Driven Decision Making
Languages
French
Intermediate (B1)
B1
Spanish
Intermediate (B1)
B1
Accomplishments
Young Leaders of the Americas Initiative (YLAI) Fellow
U.S. Department of State | 2023 – 2024
Selected for a highly competitive hemispheric leadership fellowship recognizing emerging business leaders; focused on entrepreneurship, economic development, and cross-border trade.
U.S. Department of State | 2023 – 2024
Selected for a highly competitive hemispheric leadership fellowship recognizing emerging business leaders; focused on entrepreneurship, economic development, and cross-border trade.
Timeline
Managing Director, Strategy & Operations-
Haeven Travel Services Limited
2023 - Current
Global Brand Advisor, American Apparel & Champion-
Gildan Activewear SRL
2023 - Current
Founder & Professional Organizer -
Better Spaces by Maya-Marie Ltd.
2019 - 2023
Bachelor of Science - Marketing
University of The West Indies, St. Augustine Campus