Ms. Loi Norgrove BSc.
#116 Warrens Park South ,Warrens St Michael
Summary
Focused and experienced in overseeing social media marketing for growing and large organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Sales and Marketing Coordinator
Fasons Foods
12.2022 - Current
- Collaborated with sales and marketing teams to coordinate promotional activities.
- Implemented marketing strategies to generate leads and increase sales revenue.
- Implemented advertising campaigns and prepared promotional materials.
- Managed social Media pages and responded to queries
- Support sales staff by providing market trends, account analysis and product information.
- Execute digital campaigns to improve brand awareness and online presence.
- Examine needs, wants and spending patterns of target audience.
- Monitor company budgets by comparing campaign results to financial forecasts.
- Communicate with new and existing clients.
- Lead communications between all retail clients and plant's production and sales teams.
- Coordinate with media representatives and sponsors to conduct press releases and promotions. Communicate with brand ambassadors to plan social media posts and event appearances.
- Create and maintain customer databases to facilitate customer segmentation.
- Collaborate with sales and marketing teams to coordinate promotional activities.
- Meet with customers to discuss and ascertain needs, tailor solutions and close deals.
- Coordinate and participate in promotional activities and in-store sampling sessions
Digital Marketing Manager
Consulting
12.2019 - Current
- Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives, and methods for improvement.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Clients include: Sacha Cosmetics (Trinidad), Ontario Labels (Canada), Barbados Trust Fund Ltd (Barbados) and more.
- Increased client engagement through social media.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Recorded and edited IG reels and Tik-Toks for maximum visibility.
- Designed and implemented social media strategies to align with business goals.
- Collaborated with team members to develop creative campaigns for social media platforms.
Advertising Executive
Nation Publishing Company Ltd.
03.2022 - 11.2022
- Helped customers in determining design and layout of sold and spec ads.
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
- Sent clients estimates of costs for advertising products or services and followed up by phone call or email.
- Created and presented media and advertising packages to prospective customers.
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
Digital Advertising Account Manager
Yello Media (Barbados)
11.2016 - 10.2019
- Designed pitch presentations and marketing techniques utilizing extensive Digital and Print Advertising knowledge.
- Drove development of digital and print advertising strategies.
- Brought in more than $600,000 in yearly advertising revenue.
- Developed sales strategies and people skills to entice clients, negotiate contracts and close deals.
- Coordinated with clients, internal teams and media leaders to consistently grow and improve client relationships based on revenue potential.
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
- Researched and customized service proposals for clients to meet requirements and set profitable compensation scale.
- Used cold calling to reach out to local business owners needing new advertising products and services.
- Increased sales average through prospecting for new business at networking events and cold calling.
Digital Marketing Executive
The Barbados Yellow Pages
04.2016 - 10.2016
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Campaigns Executed : Ready Mix, Island Gold Realty, Cave Shepherd.
Marketing Associate
The Barbados Yellow Pages
05.2015 - 05.2016
- Coordinated art and graphics creation
- Ordered and re-stocked all promotional and advertising materials
- Assisted Marketing Manager with planning and execution of all sponsored events and staff events.
- Collaborated with social media manager to plan and post all content.
- Managed in-house digital marketing campaigns
- Conducted thorough research to construct creative and fresh ideas.
- Input new data, updated old records and crosschecked information to keep marketing database up-to-date.
Education
Certification - Marketing
Barbados Institute of Management And Productivity
Wildey Barbados 2023
Bachelor of Science - Sociology With Criminology
University of The West Indies
Cavehill Barbados 05.2016
Associate of Arts - Law, Sociology And History
Barbados Community College
Howells Road Barbados 06.2012
Caribbean Examinations Council -
The St Michael School
Martindale's Road Barbados 05.2010
Skills
- KPI Monitoring
- Audience Engagement
- Market Analysis
- Data Analytics
- Internet Marketing
- Email Marketing
- Social Media Marketing
- Content Marketing
- Marketing Strategies
- SEM Strategy Development
Certification
Google Adwords
Marketing
Brand and Product Management
Software
Microsoft Office
G-Suite
Quickbooks
Google Adwords
Facebook, Instagram, Tik-Tok
Adobe Illustrator
Canva
International Conferences Attended
Brand Marketing Summit - London, UK 25-26 June 2019
Yello Media Digital Conference - Barbados 2015, 2016, 2017, 2018
Call To Action Conference - Vancouver, BC 2017
References
Mrs. Ardene Forde
Advertising Sales Manager
Yello Media Group (Barbados & EC)
Email : ahforde@yellomg.com
Contact : 1-246-231-0205
Ms Juliann Johnson
Manager
Cost U Less
1-246-841-5136
Mr Michael Bowen
Operations Manager
The Barbados Trust Fund Ltd
Email: michael.bowen@trustloansbb.com
Contact : 1-246-228-3275
Lashonté Ifill
Social Media Manager & Website Designer
The Grove Media
Email: lashonte@thegrovedigital.com
Contact: 1-246-267-3386
Timeline
Sales and Marketing Coordinator
Fasons Foods
12.2022 - Current
Advertising Executive
Nation Publishing Company Ltd.
03.2022 - 11.2022
Digital Marketing Manager
Consulting
12.2019 - Current
Digital Advertising Account Manager
Yello Media (Barbados)
11.2016 - 10.2019
Digital Marketing Executive
The Barbados Yellow Pages
04.2016 - 10.2016
Marketing Associate
The Barbados Yellow Pages
05.2015 - 05.2016
Certification - Marketing
Barbados Institute of Management And Productivity
Bachelor of Science - Sociology With Criminology
University of The West Indies
Associate of Arts - Law, Sociology And History
Barbados Community College
Caribbean Examinations Council -
The St Michael School
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