Summary
Overview
Work History
Education
Skills
Professional Development
Licenses and Certifications
Awards and Recognition
Technical Skills
Timeline
Generic

Lisa Yarde

St Michael

Summary

Talented and accomplished Customer Service driven professional with extensive background in Customer service and Sales. A great team player, who is very flexible, imaginative and open to new ideas and the ability to manage priorities and projects to meet deadlines in a fast-paced, dynamic work environment. Known for successfully handling escalated customer support issues.

Overview

31
31
years of professional experience

Work History

Business Development and Marketing Consultant

Ankhil Stelios
01.2023 - Current
  • Devised creative lead generation strategies that consistently fueled the sales pipeline with high-quality prospects.
  • Managed a diverse portfolio of clients from multiple industries, tailoring solutions that catered specifically to their needs.
  • Organized networking events for industry professionals, creating valuable connections for potential partnerships or collaborations.
  • Identified new market opportunities through extensive research and analysis of industry trends, driving sustainable growth.
  • Increased client base by identifying and targeting key market segments for business expansion.

Magazine Publisher

Jonas Magazines
01.2020 - Current
  • Responsible for the negotiation and management of strategic partnerships for 8 magazines across the Jonas Magazine portfolio, including the iconic media brands of Luxuori, Sommerlz, Portico Décor. Partners span a variety of categories including Luxury Lifestyles, Travel/hospitality,retail, consumer packaged goods, and health & beauty.
  • Developed marketing collateral such as media kits, websites and magazine samples to promote business.
  • Meet, manage and work with in-house staff writer, freelance writers and artists on online magazines content and design.
  • Manage blogs and social networking sites to support the brand of the magazines.
  • Manage editorial calendar and run weekly meetings with cross-functional stakeholders.
  • Promote magazines through links, target emails, SEO, and social networking. Design ads for magazines and/or work with outside designers from concept to approval.

Social Media Marketing Specialist

The 7o Agency
12.2020 - 12.2022
  • Implemented effective crisis management protocols, mitigating potential damage to brand reputation during challenging situations.
  • Improved organic search rankings by integrating SEO principles into all published content across social media platforms.
  • Kept abreast of industry trends, ensuring the organization maintained a competitive edge in its digital marketing approach.
  • Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.

Snr Manager Marketing & Communications, LAC Region

Kliek Media
01.2016 - 11.2020
  • Conducted thorough market research to obtain detailed understanding of consumer needs and trends.
  • Responsible for maintaining and developing property’s social media platforms to include; Facebook, LinkedIn, Twitter, Pinterest, Instagram, Flickr, You Tube, etc.
  • Responsible for maintaining property website and updates to include verbiage and photo changes, events and promotions
  • Collaborate with the Director of Sales & Marketing on the creation (design, printing, copy writing) of promotional materials and signage Responsible for the development of the promotional materials and signage
  • Create interesting and informative content for regular publication across digital platforms
  • Assist in the development of online marketing, promotions and cross promotions
  • Generate brand awareness through PR and Online Marketing

Digital Marketing Account Manager

Jonas Magazines - Luxuori Magazine
03.2013 - 12.2015
  • Responsible for maintaining and developing property’s social media platforms to include; Facebook, LinkedIn, Twitter, Pinterest, Instagram, Flickr, You Tube, etc.
  • Responsible for maintaining property website and updates to include verbiage and photo changes, events and promotions Collaborate with the Director of Sales & Marketing on the creation (design, printing, copy writing) of promotional materials and signage
  • Responsible for the development of the promotional materials and signage Create interesting and informative content for regular publication across digital platforms
  • Assist in the development of online marketing, promotions and cross promotions
  • Generate brand awareness through PR and Online Marketing

Account Manager, Marketing

Jonas Magazines
11.2010 - 01.2013
  • Responsible for maintaining and developing property’s social media platforms to include; Facebook, LinkedIn, Twitter, Pinterest, Instagram, Flickr, You Tube, etc.
  • Responsible for maintaining property website and updates to include verbiage and photo changes, events and promotions
  • Collaborate with the Director of Sales & Marketing on the creation (design, printing, copy writing) of promotional materials and signage
  • Determined target audiences for particular products and aligned campaigns with demographics.
  • Reinforced branding initiatives by coordinating presentations and creating marketing campaigns to maximize outreach.

Sales & Marketing Executive

The Booth Steamship (Barbados) Company Limited, Barbados (BS&T/Massy Shipping)
04.2007 - 11.2010
  • Mediterranean Shipping Company Barbados Line Representative - Reporting TO MSC/Navarro Shipping Trinidad
  • Be accountable for developing new business with existing Company’s clients
  • Maintain the existing business and conduct contract renew with existing company customers
  • Develop sales work plans for own account responsible customers,take leading roles in sales call and daily communication with all connections.
  • Update and maintain good data quality for tasks: Sales account list,Sales call plan and Monthly sales call plan
  • Coordinated documents and bills, managed payments and responded to inquiries.
  • Prepared accurate shipping orders and bills of lading to direct and route materials.

Airline Passenger Agent/Airline Trainer

Seawell Air Services, Barbados
07.1997 - 03.2007
  • Check in passengers by operating computerized passenger ticket terminal and generate boarding pass for assigned seats
  • Responsible for maintaining station Baggage records,Check in baggage and other administrative support required by Station Management
  • Ensure On-Time performance and gate, ATO and baggage service operation.
  • Reservations/Ticketing Communicating information to customer service, hub operations, airline operations, and outstations
  • Barbados British Airways PRS On-Line Conversion Trainer for all employees
  • Develop employees to their fullest potential to meet department and Corporate goals
  • Prepare modules and Conduct Training Sessions for Airline Computer Systems Programs

Clerical Officer

Customs and Excise Department, Barbados
03.1994 - 06.1997
  • Calculated duty and tariff payments owed on each shipment based on standard tables and legal requirements.
  • Invoicing entries Administers and maintain manufactures consumption taxes records
  • Prepare Monthly records on Manufacturing Companies portfolio
  • Onsite Inspections on Manufacturing Companies

Education

Graduate Certificate - Accounts

Barbados Community College
Barbados

CXC -

The St. Michael School
Barbados
07.1990

Skills

  • Mobile marketing
  • Client acquisition
  • Target market identification
  • Conversion rate optimization
  • Advertising campaigns
  • Sales funnel optimization

Professional Development

  • Certificate Management Studies - Cave Hill School of Business
  • Customer Service - Britannia Airways
  • TAREX Mid-Managers - Barbados External Communications
  • Train the Trainer - Barbados Shipping & Trading (In House Training)

Licenses and Certifications

  • International Dangerous Goods - British Airways, United Kingdom and - Aeropostal Airlines, Venezuela
  • Canadian Immigration Laws - Canada Immigration, Canada
  • Dangerous Goods - Air Jamaica, Barbados
  • Fundamental Selling Techniques
  • The Principles of Real Estate
  • Social Media Content and Strategy

Awards and Recognition

  • Duke Of Edinburgh Silver Award
  • Duke of Edinburgh Bronze Award
  • 2002 Complimentary Letter - Seawell Air Services
  • 2002 Complimentary Letter -Retired British Airways Staff
  • 2002 Thank you published Article - British Airways Newsletter
  • 2005 Complimentary Letters - Sir Rod Eddington, Former CEO British Airways PLC

Technical Skills

  • Operating Systems: Windows 11, version 21H2
  • Applications/Tools: MS Office, (Access, Word, PowerPoint)
  • CRM Software: Salesforce

Timeline

Business Development and Marketing Consultant

Ankhil Stelios
01.2023 - Current

Social Media Marketing Specialist

The 7o Agency
12.2020 - 12.2022

Magazine Publisher

Jonas Magazines
01.2020 - Current

Snr Manager Marketing & Communications, LAC Region

Kliek Media
01.2016 - 11.2020

Digital Marketing Account Manager

Jonas Magazines - Luxuori Magazine
03.2013 - 12.2015

Account Manager, Marketing

Jonas Magazines
11.2010 - 01.2013

Sales & Marketing Executive

The Booth Steamship (Barbados) Company Limited, Barbados (BS&T/Massy Shipping)
04.2007 - 11.2010

Airline Passenger Agent/Airline Trainer

Seawell Air Services, Barbados
07.1997 - 03.2007

Clerical Officer

Customs and Excise Department, Barbados
03.1994 - 06.1997

Graduate Certificate - Accounts

Barbados Community College

CXC -

The St. Michael School

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Lisa Yarde