Jene Webster
Brooklyn,New York
Summary
Seasoned Senior Strategic Account Manager with vast background in managing key accounts and fostering strong client relationships. Display solid business acumen and strategic planning abilities, driving growth and improving sales performance. Stand out for hands-on experience in addressing customer needs, providing innovative solutions, and ensuring high-level satisfaction. Track record of building long-term partner relationships, leading to increased client retention rates.
Overview
20
20
years of professional experience
Work History
Senior Strategic Account Manager
Similarweb
04.2022 - Current
- Manage a portfolio of strategic accounts, and develop and execute account plans aligned with client goals and company objectives.
- Proactively identify upsell and cross-sell opportunities, leading to a 300% increase in account revenue.
- Achieved consistent quarterly CPG pod growth exceeding the upsell target in 2023 and 2024 in a challenging economic market.
- Identify key stakeholders within client organizations, and develop strong relationships with them to ensure customer satisfaction and retention.
- Identify key market trends and provide insights to clients on how to leverage them for business growth.
- Analyze market trends, competitor behavior, and customer needs to identify new growth opportunities for strategic accounts.
- Proactively analyze and interpret data to identify potential risks and opportunities for strategic accounts, and identify customer needs by asking questions and advising on the best solutions.
- Collaborate with the marketing team to develop targeted campaigns and messaging that resonate with strategic accounts, and drive revenue growth.
Client Service Director (Contract)
Wpromote
New York
04.2022 - 02.2023
- Analyzed customer data and identified opportunities for improving customer experience.
- Collaborated with other departments to develop solutions to customer-related issues.
- Analyzed business performance data and forecasted business results for upper management.
- Established and maintained relationships with key stakeholders, ensuring a clear channel of communication, and proactive issue resolution.
- Conducted regular business reviews with clients, identifying opportunities for improvement, and offering strategic recommendations.
- Collaborated with internal teams to develop customized client solutions, contributing to a 25% increase in client investment year over year.
- Develop and implement client retention strategies to increase client satisfaction and loyalty.
- Identify new potential clients, and engage them to increase the client base and revenue.
Senior Director, Digital Acquisition
Dynata
New York
04.2021 - 03.2022
- Defined, tracked, and analyzed KPIs for customer acquisition, including CPA, conversion rate, lifetime value (LTV), and churn rate, and provided regular reports to senior management.
- Led a cross-functional team to deliver X high-quality digital campaigns, surpassing growth targets by X%, resulting in increased brand visibility, and customer engagement.
- Created, managed, and scaled customer acquisition and retention campaigns across a diverse paid channel mix, including Google/YouTube, Meta (FB/IG), TikTok, Reddit, and programmatic ad networks.
- Adjusted campaigns as needed to maximize ROI and optimal customer acquisition costs, leading to a 22% increase in ROAS.
- Develop and implement strategies to optimize and improve the customer acquisition funnels across different digital channels.
Client Solutions Director (Freelance)
DECODED
08.2020 - 04.2021
- Responsible for ensuring that the Paid Search and Social teams were delivering against key client goals and objectives.
- Increased ROI by 15% in three months.
- Collected and analyzed market research data for use in forecasting.
- Develop and maintain strong client relationships through regular communication and meetings.
Senior Director, Strategy & Planning (Comcast, Travelers)
Publicis Groupe
06.2016 - 07.2020
- Managed annual budgeting process, including forecasting and financial planning.
- Lead planning and strategic development of programmatic, social, OOH, TV, and digital partnerships across various lines of business, totaling more than $60MM in annual media investment.
- Mentored and supervised a team of six to ensure the best quality work is being delivered by focusing on teaching media fundamentals, best practices, and project management skills.
Manager, Ecommerce & Paid Media Strategy
TravelClick
12.2014 - 06.2016
Manager, Digital Media
APMEX
02.2012 - 11.2014
Associate Director, Paid Search
Group M (Mediacom, Mindshare)
01.2008 - 01.2012
Account Manager
AdMarketplace
08.2005 - 01.2008
Education
Bachelor of Science (BS) - Business Management & Information Sciences
Fairleigh Dickinson University
New Jersey05.2005
Skills
- Upselling and cross-selling
- Account growth
- Relationship management
- Territory management
- Communication
- Cross-functional collaboration
- Google Ads
- Google Analytics
- Kantar
- Managing diverse client portfolios
- Meta Ads
- MRI
- Paid media strategy
- Salesforce
- SEM/SEO
- SimilarWeb
- Airtable
- Amazon Ads
References
References available upon request.
Timeline
Senior Strategic Account Manager
Similarweb
04.2022 - Current
Client Service Director (Contract)
Wpromote
04.2022 - 02.2023
Senior Director, Digital Acquisition
Dynata
04.2021 - 03.2022
Client Solutions Director (Freelance)
DECODED
08.2020 - 04.2021
Senior Director, Strategy & Planning (Comcast, Travelers)
Publicis Groupe
06.2016 - 07.2020
Manager, Ecommerce & Paid Media Strategy
TravelClick
12.2014 - 06.2016
Manager, Digital Media
APMEX
02.2012 - 11.2014
Associate Director, Paid Search
Group M (Mediacom, Mindshare)
01.2008 - 01.2012
Account Manager
AdMarketplace
08.2005 - 01.2008
Bachelor of Science (BS) - Business Management & Information Sciences
Fairleigh Dickinson University
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