Ivan Doubell
Potsdam
Summary
Working for brands like Sony, Toshiba, Microsoft and Weber grills have given me valuable experience to deal with complex high end brands. I am an experienced Marketeer with a strong sales and product management background. Passionate story teller. Skilled in creating and implementing digital strategies, increasing brand awareness and developing customer-centric communications initiatives. Successfully collaborates cross departments to deliver marketing design and digital requirements.
Overview
22
22
years of professional experience
Work History
Head of Marketing & Product Management
Petromax GmbH
07.2023 - Current
- Lead a team of 15
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
- Enhanced customer engagement with targeted social media strategies and content creation.
- Conducted comprehensive market research to identify emerging trends and capitalize on new opportunities.
- Analyzed competitive landscape, identifying potential threats and opportunities for strategic positioning in the marketplace.
- Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
- Established strong relationships with key industry influencers to elevate brand reputation.
- Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.
Head of Marketing / CMO
GamerLegion GmbH
01.2023 - 06.2023
- Leading 6 Direct reports, steering all marketing activities
- Build structures and processes, define value propositions and fuel partnership growth
- Web transition and ecommerce setup
- Sales readiness
- Sponsorship pitches
- Partnership marketing
- Partnership consulting
- Content creation
- Continuous product offer development.
Head of Marketing & Sales
Weber grills
08.2020 - 07.2022
- Leading 7 Direct reports, leading the Sales, Marketing & After sales efforts across 17 countries
- Steering investments and resources effectively to ensure business goals are met
- Implementing multiple campaigns across all media channels and countries with a high focus on digital campaigns and in store activation
- Growing the business from $32Million in 2018 to delivering $50Million sales in 2021
- Appointed new partners and opened up 7 Weber stores across the region
- Drove agency costs down by 30%
- Successfully launched ecom in 2 countries and delivered $260.000 sales in the first year
- Increased web traffic on average with 300% in Emerging markets
- Implemented a complete new marketing blue-print, changing job roles and processes to better fit business needs.
Head of Marketing - Brand & Trade
Weber grills
01.2018 - 08.2020
- Leading 6 direct reports to define the Go-to-market strategy for EMEA region (30 countries) across several business units
- Work within a complex Hub regional structure and being the link between US HQ and European country organizations
- Steered the complete Brand reworked that was done in 2019
- Defined the in-store activation of the brand through POS development and optimization of displays for maximum impact
- Implemented a new customer journey and planograms to improve product placement and made self-navigation more intuitive for consumers
- Worked through a re-organization and build a new team and took on new responsibilities
- With high resistance moved the marketing efforts from a local creative to central creative approach, creating best in class toolboxes to match sales priorities (ATL & BTL)
- Drove printing costs down with 20%
- Successfully launched an online training platform to improve local training efforts
- Steer Affiliate business opportunities, collaborating with other brands.
Senior Channel Executive
Microsoft Germany
03.2014 - 12.2017
- Partnership marketing
- Being the main link between HQ strategy and local market execution
- I designed and executed sales & marketing programs that drive sell-out through the partner's channels, external field and MS internal sales and marketing engines
- Advocating all the unique value propositions of what the Microsoft platform and services offers our users, then finding matches with our channel partners to bring a complete product offering to market
- Delivering $82Million sales in 2017 and successfully launched Win10 across multiple partners
- Build and support complex partner-relationship with multiple stakeholders across Emerging markets, dealing with Samsung, Asus, Toshiba, Panasonic (country and regional leadership teams)
- Through effective marketing programs, support several brands to grow market share with 5% i.e Asus in the Emerging markets region
- Complex collaborations with multiple parties in order to bring effective marketing efforts alive in retail (Microsoft + Intel + Vendor + Retailer).
Marketing Director
Toshiba GmbH
08.2011 - 02.2014
- Leading 2 departments, Marketing and Product Management with a team of 11 direct reports
- Delivering best in class marketing campaigns to support 11 countries and spanning over consumer electronics and pc segments
- Successfully launched 4 campaigns per year to support new product lifecycles as well as revenue goals
- Improved NPS with 12 point in 2 years
- Lead and direct market research to ensure that consumer and trade insights along with changing consumer behavior
- Launched ecom together with 3rd party service provider to create webshop environment for Toshiba
- Steered the pricing and product mix across the 11 markets to secure revenue goals, but also navigate through tough competitive conditions
- Represents the BU on European level to demand and ensure the company's product development and specifications meet local market requirements.
Business Manager
Toshiba GmbH
02.2008 - 08.2011
- Product life cycle management
- Monitoring sell-in and sell-out targets, marginal profit planning, price protection allocations, roll out marketing activities on brand
- Providing frequent product training to distributors / partners / retailers (average 30 trainings per year)
- Business development, appointed 3 new distributors
- Appointing new distribution partners
- Achieving regional DOI targets two consecutive years in a row for managing the DOI
- (stock rotation)
- Achieving regional DSO targets two consecutive years in a row for managing the DSO
- (payment collection)
- Greece - delivering a consistent 10% YoY growth
- Romania - delivering a consistent 12% YoY growth
- Israel - delivering a consistent 15% YoY growth.
Channel Manager
Toshiba GmbH
06.2006 - 01.2008
- Setup a local office from scratch
- Recruited and grew the team from 2 to 9 members during this time
- Build up a distribution model to serve all possible channels
- Plan product mix to maximize channel coverage as well as profit
- Roll out fit-for-purpose marketing assets
- Do market analyses
- Day to day Key account management tasks
- Implemented shop in shop displays and conducted many product trainings.
Product Marketing Manager
Sony
05.2005 - 06.2006
- Product planning, positioning and life cycle management of Sony notebooks and accessories
- Steer all marketing activities and investments
- Analyses of the market
- Collaborate with Japan HQ and ensure products and features fit to local market needs.
Business Development Manager
Annor Ltd
03.2004 - 12.2004
- Creating sell-in pitches to market a best-in-class network solution
- 60% New business development - 40% Account management.
Sales Executive
Sony
04.2002 - 12.2003
- 80% Account management and 20% new account development
- Steering 20 key accounts, delivering yearly turn-over sales of R48 million.
Education
Bachelor Degree - B.Com BUsiness Management
UNISA (University of South Africa)
South AfricaMCSE (Microsoft Certified System Engineer) -
Varsity College
Durban South AfricaA+ (Certified PC Technician) -
Varsity College
Durban South AfricaSkills
Solution oriented, having worked in Sales, Marketing and Product Management gives me a different perspective
Advertising Campaigns
Agency Management
Product marketing
Strategic Marketing
Languages
English Native
German Advanced
Afrikaans Native
Industryexpertise
- Brand Marketing
- Trade Marketing
- Digital Marketing
- CRM
- Partner Marketing
- Sales strategy
- Pricing/Product mix
- Product Management
Passions
- Consumer electronics
- Food
- Fashion
- Sport and fitness
Training
- Transition/Change management
- Leadership trainings
- Sales - Objection handling
- Sales - Negotiations
Language
Englisch
German
Afrikaans
Timeline
Head of Marketing & Product Management
Petromax GmbH
07.2023 - Current
Head of Marketing / CMO
GamerLegion GmbH
01.2023 - 06.2023
Head of Marketing & Sales
Weber grills
08.2020 - 07.2022
Head of Marketing - Brand & Trade
Weber grills
01.2018 - 08.2020
Senior Channel Executive
Microsoft Germany
03.2014 - 12.2017
Marketing Director
Toshiba GmbH
08.2011 - 02.2014
Business Manager
Toshiba GmbH
02.2008 - 08.2011
Channel Manager
Toshiba GmbH
06.2006 - 01.2008
Product Marketing Manager
Sony
05.2005 - 06.2006
Business Development Manager
Annor Ltd
03.2004 - 12.2004
Sales Executive
Sony
04.2002 - 12.2003
Bachelor Degree - B.Com BUsiness Management
UNISA (University of South Africa)
MCSE (Microsoft Certified System Engineer) -
Varsity College
A+ (Certified PC Technician) -
Varsity College
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