Donna Allamby
Ch.Ch.,Barbados
Summary
Seasoned Sales and Marketing Manager with expertise in strategic planning, market research, and team leadership. Proven track record of developing effective sales strategies, enhancing brand visibility, and driving revenue growth. Strong analytical skills, ability to foster client relationships and promote team collaboration. Achievements include spearheading innovative marketing campaigns and improving sales performance.
Overview
17
17
years of professional experience
Work History
Sales and Marketing Manager
Hipac Limited
Fontabelle, St.Michael
11.2022 - Current
- Developed and implemented sales strategies to target potential customers.
- Maintained relationships with existing clients by ensuring their needs are met on time.
- Directed branding, sales enablement and PR strategies to support implementation of comprehensive marketing strategies.
- Collaborated with product development teams to create new products that meet customer demands.
- Resolved customer complaints regarding sales and service.
Brands Development Officer/ Own Brands Manager
Armstrong Manufacturing/ Curacao Laboratories Ltd./ Armstrong Agencies
05.2020 - 10.2022
- Grow and maintain locally manufactured brands in Barbados and overseas markets
- Create and analyze monthly Stock and Sales reports, develop new products, and manage marketing activities.
Sales and Operations Manager
Larcombe Trading Limited
07.2014 - 11.2019
- Manage relationships with customers and suppliers, control pricing, identify new products, and implement marketing activities.
- Analyzed customer buying behaviors in order to optimize sales processes for maximum efficiency.
Brand Manager
SBI Distribution Inc.
10.2010 - 06.2014
- Managed brand activity, worked on strategies, and oversaw the Sales and Merchandising team.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
Trade Marketing Manager (Brand Manager)
Hanschell Inniss Ltd
04.2007 - 10.2010
- Developed and implemented trade marketing strategies to increase brand awareness and drive sales growth.
- Developed pricing strategies that would help maximize profit margins while meeting customer demands.
- Worked with creative teams to design logos, packaging designs, advertisements, digital experiences and more.
Education
Masters in Business Administration -
Heriot- Watt University / Edinburgh Business School
12.2012
BSc Economics and Management -
University of the West Indies- Cave Hill Campus
12.2002
Associate Degree in Business Studies -
Barbados Community College
12.1998
Skills
- Sales Tracking
- Team Leadership
- Rapport and relationship building
- Strategic Planning
- Brand-building strategies
- Staff Development
Skillsandcourses
- Microsoft Excel for Managers, 2007
- Goddards workshops - Who Moved My Cheese, Finance for Managers, 2007
- Project Management for Managers, 2008
References
- Mr. Kevin Drayton, Divisional HSSE Manager GEL Manufacturing Holdings Co. Ltd, Top Floor, The Goddard Building,Haggatt Hall St Michael, Barbados, 253-3182
- Ms. Keisha Carrington, Divisional Manager, Brydens Stokes, Barbarees Hill, St. Michael, Barbados, 264-3906
Timeline
Sales and Marketing Manager
Hipac Limited
11.2022 - Current
Brands Development Officer/ Own Brands Manager
Armstrong Manufacturing/ Curacao Laboratories Ltd./ Armstrong Agencies
05.2020 - 10.2022
Sales and Operations Manager
Larcombe Trading Limited
07.2014 - 11.2019
Brand Manager
SBI Distribution Inc.
10.2010 - 06.2014
Trade Marketing Manager (Brand Manager)
Hanschell Inniss Ltd
04.2007 - 10.2010
Masters in Business Administration -
Heriot- Watt University / Edinburgh Business School
BSc Economics and Management -
University of the West Indies- Cave Hill Campus
Associate Degree in Business Studies -
Barbados Community College
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