Dominic Skinner
Bridgetown Barbados
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
6
6
years of professional experience
Work History
Digital Marketing Coordinator
IGT - Barbados Lottery
05.2023 - Current
- ds aDeveloped and implemented campaigns for email, online advertising, search engines and direct mail.
- Created social media content with innovative brand messaging to support new product launches.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Rewrote website copy, authored blog posts and updated social media platforms to strengthen client digital presence.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Manage 6 territories across Eastern Caribbean. Creation of artwork, run social media campaigns and meet with multiple of business leads in different markets.
Account Manager, Social Media Content
Its.Barbados
06.2022 - 11.2022
- Curated content for social media platforms.
- Used data analysis and reporting tools to identify customer insights and optimize content performance.
- Produced content assets to activate strategies across web and social marketing channels.
- Worked closely with marketing, advertising and management teams to plan ideal timing for campaigns.
- Analyzed KPIs to evaluate performance of content strategy across multiple channels and campaigns.
- Maintained knowledge of digital technology and social media trends, media requirements, and best practices.
Social Media Content Creator
Red Advertising & Marketing
08.2021 - 06.2022
- Created and distributed marketing copy to advertise company and products.
- Edited and proofread written pieces prior to publication.
- Varied tone and verbiage in messages based on product and customer persona.
- Developed advertising plans for timely and successful market entry.
- Wrote copy for client advertising campaigns.
- Translated creative ideas into tactical deliverables and initiatives.
- Interpreted creative direction and technical information to turn into persuasive copy concepts.
- Managed 5 client portfolio of established brands in Barbados.
Social Media Content Creator
Breast Best Vest
10.2020 - 01.2021
- Pitched ideas for news and social media articles.
- Adhered to diverse tone and style specifications in alignment with project requirements.
- Communicated with clients to assess needs and provide anticipated project timelines.
- Documented ideas and concepts for presentation at pitch meetings.
- Outlined and organized material accordingly.
- Edited and formatted content to prepare and submit fot publications.
Marketing Assistant
Barbados Co-Operative Credit Union
08.2017 - 02.2018
- Collaborated with marketing team on new ideas and directions to support events and customer communication projects.
- Supported business marketing team by planning and monitoring marketing campaigns.
- Created and followed processes to support client communication and calendar management.
- Utilized marketing tactics to increase quantity and quality of new business leads.
- Liaised with internal staff to implement and evaluate marketing campaigns, promoting sales.
- Assisted in organizing promotional events and external campaigns.
Education
Postgraduate Degree - Content Strategy And Web Analytics
Humber College Lakeshore
Toronto, Canada 09.2020
Bachelor of Science - International Business Management
University Of The West Indies
Bridgetown Barbados01.2019
Associate of Arts - Political Science
Barbados Community College
Barbados 09.2013
Skills
- Digital Media
- Strategic Planning
- Social Media Copywriting
- Brand Development and Awareness
- Market Research
- Strategic Networking
- Content Generation and Asset Management
- Budget Development
- Campaign Planning
- Content Creation
- Digital Marketing Management
- Social Media Marketing
Football
Avid Manchester United fan. I've also played club level, had national tryouts and played for every school I attended with the exception of Humber due to Covid.
Timeline
Digital Marketing Coordinator
IGT - Barbados Lottery
05.2023 - Current
Account Manager, Social Media Content
Its.Barbados
06.2022 - 11.2022
Social Media Content Creator
Red Advertising & Marketing
08.2021 - 06.2022
Social Media Content Creator
Breast Best Vest
10.2020 - 01.2021
Marketing Assistant
Barbados Co-Operative Credit Union
08.2017 - 02.2018
Postgraduate Degree - Content Strategy And Web Analytics
Humber College Lakeshore
Bachelor of Science - International Business Management
University Of The West Indies
Associate of Arts - Political Science
Barbados Community College
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