Deanna Weekes
43 Elizabeth Park, Christ Church, Barbados
Summary
Tourism and business development expert with over 15 years of experience in sports, travel, and destination marketing. Demonstrated success in establishing strategic partnerships and executing innovative campaigns that enhance global visibility for destinations. Recognized sales and marketing leader focused on positioning Barbados and the Caribbean as a top destination for sports tourism.
Overview
20
20
years of professional experience
Work History
Tourism Partner Manager
Caribbean Premier League (CPL T20) Limited
Barbados
01.2024 - 10.2025
- Executed comprehensive marketing plans to boost destination awareness.
- Coordinated itineraries and travel packages catering to diverse clientele.
- Organized impactful promotional events to increase regional visitor numbers.
- Partnered with Caribbean Tourism Boards to elevate cultural visibility of CPL.
- Conducted extensive market research on travel trends and behaviors.
- Managed relationships with tourism boards and local businesses for collaboration.
- Generated analytical reports on tourist activity and spending patterns.
Sales and Marketing Executive
Virgin Atlantic Airways Limited
Barbados
07.2016 - 12.2023
- Achieved consistent revenue growth by directing sales and marketing initiatives across Caribbean.
- Developed strong client relationships through exceptional sales service and support.
- Set strategic sales goals that contributed to increased profitability and market penetration.
- Enhanced repeat customer base by effectively managing high-profile client service issues.
- Built effective sales teams, preparing budgets and implementing actionable strategies.
- Facilitated team development to drive performance and business growth.
- Kept informed about current promotions, payment policies, and security practices.
- Provided management with insights on operations based on customer purchasing habits.
Passenger Service Agent
Seawell Air Services Limited
Barbados
10.2010 - 07.2016
- British Airways operation.
- Provided clients with assistance in preparing required travel documents and forms.
- Managed gate, ramp and cabin services for each flight.
- Furnished customers with information on routes, gates and terminals to assuage baggage and boarding concerns.
- Utilized PA system to announce departures and changes to landings.
- Greeted passengers at craft entrance and offered assistance and engagement to put all travelers at ease.
- Monitored aircraft safety protocols, flight systems and operating performance and communicated issues.
- Completed detailed pre-flight checklists to reduce potential for safety incidents and accidents.
Travel Sales Consultant
Explorer Travel
Barbados
04.2008 - 10.2010
- Excelled in high volume, customer-oriented environment to address needs of various clients concurrently.
- Counseled customers with travel protection needs, rapidly responding to inquiries via telephone and email.
- Responded immediately to clients' questions, issues and complaints and found effective solutions when required.
- Mitigated financial discrepancies, accurately collecting customer fees, managing refunds and providing accurate travel documentation.
- Enhanced customer satisfaction ratings, researching travel options, negotiating rates, presenting best deals and resolving issues efficiently.
- Sustained operational efficiencies, coordinating domestic/international customer travel accommodations while managing airfare, hotel bookings and rental car reservations.
- Cultivated strong value-added relationships with customers daily by delivering accurate travel itinerary and knowledge to drive business development.
Passenger Service Agent
Caribbean Aircraft Handling
Barbados
03.2006 - 04.2008
- Virgin Atlantic Airways operation.
- Provided clients with assistance in preparing required travel documents and forms.
- Delivered exceptional service to every customer through active engagement, effective listening and well-developed interpersonal skills.
- Exceeded customer satisfaction by finding creative solutions to problems.
- Communicated with and followed instructions from air traffic control staff.
- Utilized PA system to announce departures and changes to landings.
Education
Associate of Arts - Travel And Tourism
Penn Foster Institute
Arizona, U.S.A05.2009
Bachelor of Arts - Business Management
University of Phoenix
ArizonaCertification Course - Sports Marketing
University of The West Indies
BarbadosSkills
- Operational procedures and policies
- Customer trend analysis
- Interpersonal skills
- Problem solving
- Brand development
- Salesforce expertise
- Marketing strategy
- Public speaking and presentations
- Time management
- Consultative selling
- Change management
- Sports tourism expertise
- Business development and partnerships
- Sales strategy and client engagement
- Destination marketing campaigns
- Proposal design and packaging
- Event promotion and representation
- Stakeholder relations
Accomplishments
Red Spirit Award – Virgin Atlantic's top performance honor
Strengthened CPL tourism partnerships across the region
Created sports travel packages combining cricket and cultural tourism
Consistent record of sales growth and partnership success
References
References available upon request.
Timeline
Tourism Partner Manager
Caribbean Premier League (CPL T20) Limited
01.2024 - 10.2025
Sales and Marketing Executive
Virgin Atlantic Airways Limited
07.2016 - 12.2023
Passenger Service Agent
Seawell Air Services Limited
10.2010 - 07.2016
Travel Sales Consultant
Explorer Travel
04.2008 - 10.2010
Passenger Service Agent
Caribbean Aircraft Handling
03.2006 - 04.2008
Associate of Arts - Travel And Tourism
Penn Foster Institute
Bachelor of Arts - Business Management
University of Phoenix
Certification Course - Sports Marketing
University of The West Indies