Dave A. Kellman

• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Researched developing trends to stay updated with new ideas and marketing practices.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Recruited and hired capable team members to add value and diverse skills set to marketing department.
• Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Coordinated with design and media teams to develop high-quality creative assets.
• Worked with graphic designers and writers to establish theme and tone for content.

Working closely with the Marketing Manager and various department heads to assist in the development and coordination of marketing plans, including market research, advertising and promotion, member education, public relations and general activities of the marketing department inclusive of social media management print and internet advertising. Monitoring of competitor activity for competitive advantage and ensuring maximum visibility of the credit union.

Day-to-Day responsibilities:

• Management and development of corporate integrated marketing strategy
• Social Media management and strategy planning (Facebook, Twitter, LinkedIn, Instagram, G+, etc.)
• Display Adverting planning and management
• Execution and management of online campaigns
• Search Engine Marketing and Optimization
• Website management and strategy
• Digital Screen Advertising & distribution management
• Selection of multichannel strategies & platforms
• Booking and scheduling of all digital, print and radio advertising, including vendor negotiation on best rate.
• Management of all print material and strategy planning on best practice and placement.
• Preparation of RFPs and vendor selection and negotiation for supply of creative work.
• Event planning and management of assigned projects and campaigns, promotional activities.
• Event planning and management of assigned annual external trade show activities (BMEX, AgroFest etc.)
• Event planning and management of annual internal activities (AGM, Maxine McClean Scholarship Awards, C.A.R.E.S academic awards etc.)
• Management of all internal marketing communication channels.
• Design and preparation of all marketing and advertising collateral.

• Working closely with various companies monitoring market trends and developing branding strategies and brand identity. Overseeing the advertising and marketing activities to ensure the right message is delivered for their product or service.

• Successfully manage and coordinate graphic design projects from concept through to completion. Work closely with clients to create vision, conceive designs, and consistently meet deadlines and requirements. Coordinate with ad agencies, copywriters, photographers, illustrators, freelance designers, account executives, web developers, and marketing specialists to meet all project requirements. Expertly convert features to benefits to achieve client objectives. Manage the operational, strategic, financial, quote/bid, and administrative function

Key Achievements:

• Successfully completed client projects worth up to $150,000
• Established trusted relationships with designers, vendors, and key clients

• Consulted with clients on business issues and developed innovative proposals.
• Planned and executed events and marketing programs to increase qualified leads.
• Achieved client vision and marketing objectives by collaborating with various departments.
• Consulted with clients on business issues and developed innovative, high-impact proposals.
• Regularly updated and edited content for client websites.
• Identified appropriate marketing channels and target customers for campaigns.
• Created customized marketing materials to increase product awareness.
• Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
• Wrote engaging and successful marketing, advertising, and website copy.

• Planned and executed internal and external marketing events.
• Boosted brand awareness with target customer demographics with social, print, and email campaigns.
• Created engaging brochures and flyers to use for promotional materials and distribution.
• Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
• Answered general marketing department inquiries by email, phone, and mail.
• Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
• Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
• Tracked and reported on marketing campaign responses.
• Established relationships with key stakeholders and media outlets to secure press coverage and increase rapport and trust.
• Created and managed social media campaigns to increase brand engagement.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Coordinated with design and media teams to develop high-quality creative assets.