Hi, I’m
Carla Alleyne
Brooklyn,NY
Summary
Professional screenwriter with strong storytelling abilities and knack for developing engaging narratives. Skilled in scriptwriting, character development, dialogue creation, and plot structuring. Known for collaborative spirit and adaptability, ensuring alignment with project goals and team dynamics. Reliable in delivering high-quality scripts that meet evolving production needs. Producer and Content Writer proficient in researching, writing and editing diverse content. Works with minimal input to produce engaging, authoritative and error-free work. Autonomous yet communicative with 15-year history of superior performance in freelance remote environments.
Overview
15
years of professional experience
Work History
McGraw-Hill Brand
Content Writer - Script Writer
11.2021 - 06.2022
Job overview
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Repurposed and optimized existing content for use in different mediums.
- Managed competing deadlines with efficiency.
- Presented clients with unique copy options based on overall marketing objectives.
- Composed original written material for McGraw Hill and submitted for approval by the supervisor, editor, or publisher.
CodeVa
Curriculum Writer
01.2022 - 06.2022
Job overview
- Collaborated with colleagues in developing benchmark lessons and identifying curriculum needs of faculty.
- Designed detailed plans to help teachers introduce new technology into classrooms.
- Planned and monitored implementation of technology-based learning programs.
- Designed course materials and supported implementation.
- Created curricula, research topics and conceptualized course format, subject matter and presentation.
Goalcast
Script Writer
02.2021 - 09.2022
Job overview
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Followed company policies and editorial guidelines to craft thorough, well-written content.
- Brainstormed ideas to create useful content for clients.
- Organized material to research and complete writing tasks.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Wrote compelling, succinct, clear news scripts under tight deadlines.
The Citykids Foundation
Producer /Director / Script Writer
09.2018 - 01.2021
Job overview
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Organized material to research and complete writing tasks.
- Brainstormed ideas to create useful content for production of Off-Broadway musical
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Repurposed and optimized existing content for use in different mediums.
- Wrote compelling, succinct, clear news scripts under tight deadlines.
- Developed and initiated projects, managed costs and monitored performance.
- Planned, designed and scheduled phases for large projects.
- Accelerated progress by continually reviewing performance, budgets and project timelines.
- Orchestrated projects within strict timeframes and budget constraints by solving complex problems and working closely with senior leaders.
- Developed project budgets and managed production costs.
Arm Candy Culture Inc
CEO, Fashion Designer
05.2012 - Current
Job overview
- Creator and designer of eclectic and unique custom made arm warmers in multiple colors, leathers, furs, sequins, suede, and denim.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Organized and delivered training sessions for new product content and technological advancements.
- Motivated team members to continuous improvement in promoting and selling target products.
Scarlet Cord Entertainment
Producer, Director, Screenwriter, Screenwriter’s Instructor
01.2005 - Current
Job overview
- Producer and director of music videos, commercials, and theatrical presentations
- Instructor of screenwriting workshops.
- Directed work of lighting and sound crews to coordinate efficient production operations.
- Researched topics and ideas for screenplays.
- Storyboarded screenplays and scripts based on production ideas.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Formed strategic partnerships and connected with potential clients to drive business development.
- Directed work of key team members to create cutting-edge cinematography work.
- Planned video shoots in studio and remotely by managing production through stages to completion.
Kensington International
Content Writer
01.2017 - 08.2019
Job overview
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Managed content across multiple platforms for widest audience reach.
- Produced original, creative content for promotional advertisements and marketing materials.
- Presented clients with unique copy options based on overall marketing objectives.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
- Planned marketing initiatives and leveraged referral networks to promote business development.
Brooklyn Children's Museum
Producer, Content Writer
01.2013 - 07.2015
Job overview
- Creative director, and script writer for various BCM-sponsored media art events
- Organized celebrity appearances such as John Turturro and Doug E
- Doug
- Writer and facilitator media activities for the Centennial Gala Event
- Orchestrated license agreements for music and footage, talent releases and distribution contracts.
- Coordinated with co-producers to create program content, new ideas for events.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
MTV/Nickelodeon (Viacom) Entertainment
Scriptwriter/Production Coordinator
08.2004 - 08.2011
Job overview
- Research and planning for pre-production, production, and post-production of on-air promotions (Kid’s Choice, Nick at Nite)
- Planned video shoots in studio and remotely by managing production through stages to completion.
- Found appropriate stories and ideas for programming to engage target audiences and hook advertisers.
- Reviewed scripts and made changes to improve wording, flow or interest levels, consistently producing highly successful shows.
- Observed tight deadlines and strict budgetary controls to avoid waste and streamline costs.
- Reviewed scripts to determine most appropriate methods to use for directing both actors and crew members.
Image Zone
Content Writer and Production Coordinator
07.1997 - 08.2003
Job overview
- Of corporate videos for Fortune 500 companies including Pfizer and Ciba-Geigy
- Director’s reel available upon request
- Reel and writing samples upon request
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Conducted interviews with subject matter experts to generate topics.
- Managed competing deadlines with efficiency.
FM Rocks
Writer and Director
05.1999 - 07.2003
Job overview
- Of music video treatments
- Director of Universal and RCA Recording Artists’ music videos
- Directed work of lighting and sound crews to coordinate efficient production operations.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Evaluated scripts to identify creative strategies and resource needs.
- Selected favorable filming locations and attained required permits to support shoot schedule.
- Directed work of key team members to create cutting-edge cinematography work.
- Monitored and coordinated workflows to optimize resources.
Firebrand Productions
Copywriter
05.1999 - 08.2001
Job overview
- Wrote copy for Doral Resorts radio commercials
- Produced and directed Tyson Beckford and Lisa Nicole Carson for Private Industry Council’s public service announcement
- Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
- Produced original, creative content for promotional advertisements and marketing materials.
- Conducted research to identify audience demographics, incorporating collected data into future copy.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Formatted copy to align with project-specific guidelines.
Education
Princeton Theological Seminary
Master of Divinity
06.2015
University Overview
- Student Government President 2015
Mercy College
Master of Science
2008
New York University
Master of Fine Arts from Film and Television and Dramatic Writing
06.2001
University Overview
- Paulette Godard Scholar
New York University
Bachelor of Arts from Film & Television and Dramatic Writing
06.1998
Skills
- Superb writer and editor
- Exceptional copywriter
- Seasonal content development
- Proofreading
- Television and print journalism
- Field production
- Marketing and Advertising
- Project Management
- Social media
- Brand development and management
- Production expertise
Timeline
Curriculum Writer
CodeVa
01.2022 - 06.2022
Content Writer - Script Writer
McGraw-Hill Brand
11.2021 - 06.2022
Script Writer
Goalcast
02.2021 - 09.2022
Producer /Director / Script Writer
The Citykids Foundation
09.2018 - 01.2021
Content Writer
Kensington International
01.2017 - 08.2019
Producer, Content Writer
Brooklyn Children's Museum
01.2013 - 07.2015
CEO, Fashion Designer
Arm Candy Culture Inc
05.2012 - Current
Producer, Director, Screenwriter, Screenwriter’s Instructor
Scarlet Cord Entertainment
01.2005 - Current
Scriptwriter/Production Coordinator
MTV/Nickelodeon (Viacom) Entertainment
08.2004 - 08.2011
Writer and Director
FM Rocks
05.1999 - 07.2003
Copywriter
Firebrand Productions
05.1999 - 08.2001
Content Writer and Production Coordinator
Image Zone
07.1997 - 08.2003
Princeton Theological Seminary
Master of Divinity
Mercy College
Master of Science
New York University
Master of Fine Arts from Film and Television and Dramatic Writing
New York University
Bachelor of Arts from Film & Television and Dramatic Writing
Similar Profiles
DEEPTI SAJWANDEEPTI SAJWAN
Freelance Designer at McGraw HillFreelance Designer at McGraw Hill
Daniel HewittDaniel Hewitt
Head of Higher Education (GCC & KSA) at McGraw HillHead of Higher Education (GCC & KSA) at McGraw Hill
Jennifer SimpsonJennifer Simpson
Senior Sales Representative at McGraw-HillSenior Sales Representative at McGraw-Hill